THISISNEVERTHAT is a South Korean menswear brand that was founded in 2009. The brand's name is a nod to the idea that their designs are timeless and will never go out of style.

THISISNEVERTHAT's aesthetic is characterized by a mix of streetwear and contemporary menswear, with an emphasis on clean lines and minimalistic design. The brand's collections often feature simple yet statement-making pieces, such as logo t-shirts, hoodies, and jackets, as well as more tailored pieces like blazers and trousers.

One of the defining features of THISISNEVERTHAT's designs is their use of bold typography and graphics. The brand often incorporates text and slogans into their designs, such as their popular "Never" series, which features phrases like "Never Mind" and "Never Too Late".

THISISNEVERTHAT has gained a following in the Korean fashion scene and has collaborated with a variety of brands and artists, including Reebok, Ader Error, and Ambush. The brand has also opened several flagship stores in Seoul, as well as pop-up shops in other cities around the world.

Founded: 2009

Instagram: instagram.com/thisisneverthat/ (327K follower)

Website: intl.thisisneverthat.com/

87MM is a Korean menswear brand founded by three friends - the three supermodels in the Korean fashion industry today: Kim Won Joong, Kim Chan and Park Ji Woon. Keeping up with the growing trend of online shopping in the country, they sought to create an online store and were successful with the idea. After that, with a lot of support from customers, the brand started to open pop-up stores on Gangnam Street and all of the clothes were sold out in just 72 hours. Currently, 87MM is one of the most popular Korean fashion brands in the world. Also, 87MM has been invited to exhibit its collections at Paris Fashion Week.

The style of the 87MM is simple urban but with small details and significant colors, these are must-have items that are very popular with young Koreans. Many celebrities have worn 87MM clothes such as Seo Hyun-jin, IU, Park Bo-gum, Nam Joo-hyuk, Ji Chang-wook.

Founded: 1987

Instagram: https://www.instagram.com/87mm_official/ (190K followers)

Websites: 87mm.co.kr

COVERNAT is a contemporary menswear brand that was founded in South Korea in 2015. The brand's name is a combination of "cover," which represents the brand's focus on creating versatile and functional clothing, and "nature," which reflects their commitment to using sustainable and eco-friendly materials.

COVERNAT is indeed a Korean menswear brand that emphasizes sustainability and utilitarian design. The brand's collections feature a range of menswear staples, including jackets, pants, shirts, and knitwear, that are designed to be versatile and functional.

One of the key features of COVERNAT's designs is their use of eco-friendly and sustainable materials. The brand uses organic cotton, recycled polyester, and Tencel, as well as natural dyes and finishes, to create their clothing. They also prioritize ethical production practices and work with suppliers and manufacturers who share their commitment to sustainability.

COVERNAT's aesthetic is characterized by a minimalist and utilitarian style, with an emphasis on clean lines and neutral colors. The brand's designs are meant to be timeless and long-lasting, reflecting their commitment to creating clothing that is both sustainable and practical.

Founded: 2015

Instagram: instagram.com/covernat_/ (151K followers)

Website: https://covernat.net/

It's likely that you have observed by now that streetwear is a significant component of the fashion style adopted by young Koreans. LMC, which is also referred to as Lost Management Cities, is a Korean fashion brand that uses modern design to represent nontraditional and varied generations. The brand name is indicative of its objective to showcase the diverse and nontraditional way of life in contemporary cities.

LMC creates unique clothing each season that is inspired by different cities and reflects a playful lifestyle. The brand stays true to this philosophy by offering a mix of structured and unstructured pieces, including both monochromatic and graphic-heavy designs. The collection includes a range of items, from sturdy outerwear to comfortable tracksuits and graphic t-shirts, that strike a balance between order and disorder.

In general, LMC is among the well-known brands in this expanding industry. Drawing inspiration from urban landscapes, their clothing collections, which are unisex, are accessible to individuals of all ages.

Founded: N/a

Instagram: instagram.com/lostmanagementcities/ (127K followers)

Website: lostmanagementcities.com/

Wiisnt is one of the best Korean menswear brands that was launched in 2016. The brand's name is a play on words, combining "isn't" and "wise", to suggest that their designs are for men who are not afraid to be unconventional and think outside the box.

Wiisnt's aesthetic is characterized by a mix of streetwear and contemporary menswear, with an emphasis on unique cuts and silhouettes. The brand's collections often feature oversized pieces, asymmetrical details, and unexpected fabric combinations.

In addition to clothing, Wiisnt also offers a range of accessories, including hats, bags, and jewelry. The brand's accessories often feature bold graphic elements and unconventional materials, such as acrylic and PVC.

Wiisnt has gained a following in the Korean fashion scene and has been featured in a variety of publications, including Vogue Korea and Dazed Korea. The brand has also collaborated with other Korean fashion brands and designers, such as Andersson Bell and Kanghyuk.

Founded: 2016

Instagram: instagram.com/whatitisnt__kr/ (53.2K followers)

Website: https://wiisnt.co.kr/

WOOYOUNGMI is a luxury menswear brand that was founded in South Korea in 2002 by designer Woo Youngmi and her daughter Katie Chung. The brand's aesthetic is characterized by a mix of classic menswear elements and avant-garde design, resulting in a unique and contemporary style.

WOOYOUNGMI's collections often feature tailored suits, coats, and trousers, as well as more casual pieces like knitwear and t-shirts. The brand places a strong emphasis on high-quality materials and craftsmanship, using fabrics like wool, silk, and leather to create their designs.

One of the defining features of WOOYOUNGMI's designs is their use of unexpected details and silhouettes. The brand often incorporates unique textures, patterns, and shapes into their clothing, creating pieces that are both timeless and cutting-edge.

WOOYOUNGMI has gained a following in the international fashion scene and has been featured in a variety of publications, including GQ and Vogue. The brand has also collaborated with a variety of brands and artists, such as Nike, Vans, and artist Dan Colen.

Founded: 2002

Instagram: instagram.com/wooalong_official/ (45,3K followers)

Website: wooalong.co.kr

Code:graphy is a contemporary menswear brand that was founded in South Korea in 2019. The brand's name is a combination of "code," which represents the brand's focus on precision and attention to detail, and "graphy," which refers to the brand's emphasis on visual aesthetics.

Code:graphy's aesthetic is characterized by a mix of classic menswear elements and streetwear influences, resulting in a modern and versatile style. The brand's collections often feature tailored blazers, trousers, and button-down shirts, as well as more casual pieces like graphic t-shirts and bomber jackets.

One of the defining features of Code:graphy's designs is their use of unique fabrics and textures. The brand often incorporates materials like wool, tweed, and leather into their designs, as well as bold prints and patterns.

Code:graphy has gained a following in the Korean fashion scene and has been featured in a variety of publications, including GQ Korea and Highsnobiety. The brand has also collaborated with other Korean fashion brands and designers, such as This is Never That and KYE.

Founded: 2019

Instagram: instagram.com/code_graphy (33.7K followers)

Website: https://code-graphy.com/

COOR is a Korean menswear brand that focuses on creating stylish and essential clothing for modern men. It was founded in South Korea in 2016. The brand's name is a combination of "cool" and "core," reflecting their focus on creating stylish and essential clothing for modern men. The brand's collections feature a range of menswear staples, including t-shirts, hoodies, jackets, and trousers, that are designed to be versatile and easy to wear.

One of the key features of COOR's designs is their use of bold and graphic elements. The brand incorporates text, logos, and patterns into their designs, as well as unique fabric combinations and detailing, to create statement pieces that are both stylish and functional.

COOR has gained a following among Korean celebrities and has been seen in a number of notable figures in the Korean entertainment industry. For example, actor Park Seo-joon has been spotted wearing COOR's clothing in several public appearances and photo shoots. Other celebrities who have been seen wearing COOR include singer and actor IU, actor Lee Dong-wook, and rapper Zico.

Founded: 2016

Instagram: instagram.com/coor_official (32.4K followers)

Website: https://www.coor.kr/

Since its establishment in 1996, Kim Seo Ryong's designs have been showcased more than 40 times during Seoul Fashion Week. In recent years, the brand has continued to make a distinctive mark in the fashion industry by staging outdoor fashion presentations in venues such as art museums or Olympic parks.

Kim Seo Ryong's designs draw inspiration from classical menswear, combining it with rock star style to create a unique and edgy look. The brand offers a range of finely tailored suiting with a twist that includes ruffled shirts, oversized watercolor prints, and flared pants. Despite the ornate detailing, the brand typically uses a neutral color palette, resulting in clean menswear with just the right amount of fashion-conscious flair.

One of Kim Seo Ryong's most distinctive offerings is its collection of colorful vests, which have become a signature of the brand. The brand's unique designs have gained popularity among K-pop idols and actors, making it a recognizable and sought-after name in Korean fashion.

Founded: 1996
Instagram: https://www.instagram.com/kimseoryong_official/ (24.2K followers)

Websites: https://kimseoryong.com/

LMood is a South Korean menswear brand that offers a range of clothing and accessories for men. LMood's collections often feature a mix of classic menswear elements and streetwear influences, resulting in a modern and versatile style. The brand's designs include a range of menswear staples, including jackets, pants, shirts, and knitwear, as well as accessories like hats and bags.

One of the defining features of LMood's designs is their use of unique fabrics and textures. The brand incorporates materials like wool, tweed, and leather into their designs, as well as bold prints and patterns.

LMood has released several popular collections in the past, each with its own unique style and emphasis. One such collection is "LMood Studio," which features classic menswear pieces like tailored blazers, trousers, and dress shirts. The designs in this collection emphasize clean lines and simple, timeless designs that are versatile and sophisticated. And LMood has also collaborated with Samsung C&T on a collection called "LMood x SAMSUNG C&T." This collection features high-quality clothing made from materials like wool, cashmere, and leather.

Founded: n/a

Instagram: instagram.com/lmood_official/ (21.7K followers)

Website: lmood.co.kr

Heich Es Heich is a men's fashion label founded by designer Han Sang Hyuk, who previously worked as the creative director of the men's fashion label MVIO. The brand's name is derived from the first three letters of Han Sang Hyuk's name, HSH, with some minor changes to the wording.

Heich Es Heich's designs are a combination of minimalism and maximalism, making it a good choice for those who prefer neutral-toned clothing. The brand offers a range of laid-back and luxe clothing, with a focus on streetwear-inspired slouchy styles.

The brand's most recent collection features relaxed casual suits, oversized outerwear, and sporty zip-ups in a range of colors, including blue, green, pink, black, and camel. The designs are splashed with colorful metallics and contrasted against pastel tones, resulting in a unique and eye-catching style.

In addition to Heich Es Heich, designer Han Sang Hyuk also launched a second brand in 2013 called Heich Blade. This brand focuses on contemporary street styles and clothing for the youth market.

Founded: 2013

Instagram: https://www.instagram.com/heichesheich/ (3668 followers)

Websites: http://heichesheich.com/