Top 10 Largest Multi-level Marketing Companies in The US

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In this post, let's examine some of the largest multi-level marketing companies in the US, ranked by market capitalization. Go directly to other related ... read more...

  1. Top 1

    Amway

    Amway is a multi-level marketing (MLM) business based in the United States that distributes home care, beauty, and health products. The business is headquartered in Ada, Michigan, and was established in 1959 by Jay Van Andel and Richard DeVos. Amway and its affiliated businesses under Alticor reported $8.9 billion in sales for the year 2019. In terms of revenue, it is the biggest multi-level marketing organization worldwide. In more than a hundred countries and territories, it operates through a number of linked companies.

    Amway has been under investigation for suspected pyramid scheme operations in a number of jurisdictions and by organizations including the Federal Trade Commission (FTC). Although it has spent tens of millions of dollars to resolve these claims, it has never been proven guilty.

    Founded: November 9, 1959
    Headquarters: Ada, Michigan, United States

    Website: www.amwayglobal.com

    Screenshot via www.amwayglobal.com
    Screenshot via www.amwayglobal.com
    Screenshot via www.amwayglobal.com
    Screenshot via www.amwayglobal.com

  2. A multinational multi-level marketing (MLM) company called Herbalife Nutrition Ltd., or simply Herbalife, creates and markets dietary supplements. Mark R. Hughes established the business in 1980, and there are reportedly 9,900 workers employed by it globally. The company was founded in the Cayman Islands, although its main office is in Los Angeles, California. Via a network of around 4.5 million independent distributors and members, the company serves 95 different countries.

    Upon John Agwunobi's resignation in October 2022, former CEO Michael O. Johnson was named chairman and acting chief executive officer. The business has come under fire for running a "sophisticated pyramid scam." In response to these allegations, Herbalife reached a 2016 settlement with the U.S. Federal Trade Commission (FTC) in which it agreed to "fundamentally restructure" its business in the US but not globally and pay a $200 million fine.

    Herbalife's market capitalization
    as of March 2023 was $1.61 billion. By market cap, Herbalife is now the 3998th most valuable corporation in the world. The most recent financial reports for Herbalife indicate that the business's current revenue (TTM) is $5.20 billion. The company generated $5.80 billion in revenue in 2021, an increase from $5.54 billion in 2020.


    Founded: February 1980
    Headquarters: L.A. LiveLos Angeles, California, U.S.; Legal domicile: Cayman Islands
    Website: herbalife.com

    Screenshot via 	herbalife.com
    Screenshot via herbalife.com
    Screenshot via 	herbalife.com
    Screenshot via herbalife.com
  3. Top 3

    Avon Products

    Avon Products, Inc., also known as simply Avon, is an international cosmetics, skin care, fragrance, and personal care corporation with headquarters in London that was founded by Americans and Britons. It offers direct sales to customers. In 2020, Avon will generate $9.1 billion in global sales annually.

    It is the second-largest direct-selling corporation in the world with 6.4 million representatives and the fourteenth-largest beauty company overall (after Amway). Angela Cretu, who was chosen for the post in January 2020, is the company's CEO.

    The international corporation Natura & Co. announced its intention to purchase Avon in May 2019; the transaction was completed in January 2020. Following the merger, former Avon shareholders owned 27% and existing Natura shareholders owned 73% of the combined business, Natura Holding S.A. After the transaction, Avon's common stock was delisted from the New York Stock Exchange, and it became a privately held firm.


    Founded: 1886
    Headquarters: London, United Kingdom
    Website: avonworldwide.com

    Screenshot via 	avonworldwide.com
    Screenshot via avonworldwide.com
    Screenshot via 	avonworldwide.com
    Screenshot via avonworldwide.com
  4. Top 4

    Mary Kay

    Mary Kay Ash established this $1 billion, privately held multilevel marketing business in Texas in 1963. Mary Kay is not only one of the biggest MLM firms in the country but also the sixth-largest network marketing firm worldwide, according to a prior ranking.

    Mary Kay
    offers cosmetics through independent salespeople, or beauty consultants, in dozens of nations throughout the world using multilevel marketing business tactics. As part of the MLM model, beauty consultants can make money by selling items directly to customers in their neighborhood or by getting paid a commission on the wholesale sales of new recruits.

    Mary Kay
    's pink Cadillac commercials are undoubtedly its most recognizable trademark. The business offers free automobiles to its top sellers as an incentive to its almost 3 million beauty consultants, provided that they meet certain requirements. Even though there are now many different cars up for grabs, the pink Cadillac is still the top prize.


    Founded: September 13, 1963
    Headquarter: Addison, Texas, U.S.
    Website: www.marykay.com

    Screenshot via  	www.marykay.com
    Screenshot via www.marykay.com
    Screenshot via 	www.marykay.com
    Screenshot via www.marykay.com
  5. Top 5

    Primerica

    A corporation called Primerica, Inc. (NYSE: PRI) offers financial, investing, and insurance services to middle-class households in the US and Canada. National Benefit Life Insurance Company, Primerica Life, Peach Re, and Vidalia Re are all subsidiaries of Primerica. In July 2021, Primerica purchased e-Telequote. It has been said that Primerica is a multi-level marketing firm. In 1981, the organization that would become Primerica was established. In 2010, Primerica conducted its first public offering. The corporate headquarters of Primerica are in Duluth, Georgia.


    The top multilevel marketing company for the financial sector in North America and the United States is Primerica. The MLM juggernaut sells financial products like term life insurance, mutual funds, life insurance, and annuities to middle-class families through a network of more than 130,000 registered independent representatives.

    Primerica
    was one of the biggest providers of term life insurance in North America in 2018, according to reports, insuring almost 5 million lives and having more than 2 million client investment accounts. Primerica targets middle-class individuals and families in the United States, Canada, Puerto Rico, and other countries using a conventional MLM sales method.

    Founded: February 10, 1977
    Headquarters: Duluth, Georgia, United States
    Website: https://www.primerica.com/

    Screenshot via 	Primerica.com
    Screenshot via Primerica.com
    Screenshot via 	Primerica.com
    Screenshot via Primerica.com
  6. Top 6

    Nu skin enterprises

    The American multilevel marketing company Nu Skin Enterprises, Inc. creates and markets dietary supplements and personal care items. With a network of almost 1.2 million independent distributors, the company sells its goods in 54 regions under the Nu Skin and Pharmanex brands. The Federal Trade Commission (FTC) looked into Nu Skin in the 1990s after receiving complaints about its multilevel marketing strategies.

    In 1992, Nu Skin settled lawsuits with five states that had charged the business with misleading advertising and inflating distributors' take-home pay. In 1994, the business paid $1 million and agreed to a consent decree forbidding it from making false or unsupported claims about its goods in response to an FTC inquiry.

    To resolve claims of making false promotional promises, the business paid the FTC an extra $1.5 million in 1997. The Chinese government declared in January 2014 that it was looking into Nu Skin after a People's Daily newspaper story labeled it a "suspected criminal pyramid scam." After being sued by China in a federal court in Utah, Nu Skin agreed to pay a $47 million settlement for running a pyramid scheme in 2016. A United States Securities and Exchange Commission investigation led to Nu Skin being ordered to pay an additional $750,000 for using money from Nu Skin's philanthropic subsidiary to bribe a senior Chinese official.


    Founded: 1984
    Headquarter: Provo, Utah, U.S.
    Website: nuskin.com

    Screenshot via 	nuskin.com
    Screenshot via nuskin.com
    Screenshot via 	nuskin.com
    Screenshot via nuskin.com
  7. Top 7

    Melaleuca

    Throughout the course of its thirty-year existence, Melaleuca has sold more than 400 items to American consumers in the fields of nutrition, personal care, home cleaning, and cosmetics. The company, which was established in 1985 by Frank L. VanderSloot, has expanded globally. It now reaches thousands of households in North America, Taiwan, Japan, Korea, China, Malaysia, Singapore, Australia, Hong Kong, New Zealand, Germany, Austria, the Netherlands, Ireland, and the United Kingdom.

    The company prides itself on being one of the biggest online and catalog merchants in North America, with an average of over one million unique customers per month.

    As a leading producer of consumer packaged goods, Melaleuca takes pleasure in creating non-toxic cleaning products for the home as well as a full array of wellness, functional food, and weight-loss products.


    Founded: 1985
    Headquarter: Idaho Falls, Idaho, United States
    Website: https://www.melaleuca.com/

    Screenshot via http://www.melaleuca.com/
    Screenshot via http://www.melaleuca.com/
    Screenshot via http://www.melaleuca.com/
    Screenshot via http://www.melaleuca.com/
  8. Top 8

    Tupperware Brands

    Tupperware is still one of the most well-known multilevel marketing companies even if it is no longer the biggest in the US. Tupperware sells its line of kitchen preparation and serving products, as well as plastic food and home storage containers, using MLM business tactics and a network of independent members or salespeople. Over two million salespeople help the corporation distribute its goods abroad today.

    The 1950s saw a surge in Tupperware's popularity thanks to its direct marketing and party sales techniques. This social environment made it possible for people, mostly women, to make money while relaxing at home and contributed significantly to corporate growth.


    Founded: 1946
    Headquarters: Kissimmee, Florida, U.S.
    Website: www.tupperwarebrands.com

    Screenshot via  	www.tupperwarebrands.com
    Screenshot via www.tupperwarebrands.com
    Screenshot via 	www.tupperwarebrands.com
    Screenshot via www.tupperwarebrands.com
  9. Top 9

    Jeunesse Global

    In its 12 years of operation, Jeunesse, a relatively new multilevel marketing organization, has enjoyed significant success. With 47 distribution facilities across the world, the $1 billion company sells health supplements, wellness products, and personal care items using MLM tactics.

    Given that Jeunesse has experienced $8 billion in cumulative growth since the company's founding in September 2009, it has been labeled one of the fastest-growing privately held businesses in the U.S. direct selling sector.

    The multilevel marketing behemoth has 34 offices spread across its eight sales areas and works in more than 145 markets worldwide with items aimed at enhancing general health. Randy Ray and Wendy Lewis, who created Jeunesse as a family-owned company, are committed to making a "good effect in the world by helping individuals look and feel youthful while empowering each other to release our potential."


    Founded: 2009
    Headquarters: 650 Douglas Avenue, Alamante Springs, FL 32714
    Website: https://www.jeunesseglobal.com/

    Screenshot via https://www.jeunesseglobal.com/
    Screenshot via https://www.jeunesseglobal.com/
    Screenshot via https://www.jeunesseglobal.com/
    Screenshot via https://www.jeunesseglobal.com/
  10. Top 10

    Rodan and Fields

    The top dermatologist-founded skincare and cosmetics company, Rodan and Fields, has its corporate headquarters in San Francisco, California. Drs. Katie Rodan and Kathy Fields launched the business in 2000, and it was immediately acquired by Estée Lauder and distributed through major department stores. Nevertheless, in 2007, the doctors repurchased the business and introduced a consumer-connected commerce business model, including MLM sales techniques to boost earnings.

    The skincare business has expanded excessively since 2008. More than two million preferred customers and 300,000 independent consultants or salesmen work with Rodan and Fields today. Canada, Australia, and Japan have all been added as new markets for the multilevel marketing company.


    Founded: 2007
    Headquarter: San Francisco, California, U.S.
    Website: www.rodanandfields.com

    Screenshot via 	www.rodanandfields.com
    Screenshot via www.rodanandfields.com
    Screenshot via 	www.rodanandfields.com
    Screenshot via www.rodanandfields.com



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