Shopee is Southeast Asia's and Taiwan's most popular e-commerce site. It's a platform designed specifically for the region, offering customers a simple, secure, and quick online shopping experience, as well as solid payment and logistical assistance.

Through constant product optimization and localized user-centered tactics, Shopee seeks to improve its platform and become the region's e-commerce destination of choice.

Shopee was founded in Singapore in 2015 and has since spread to Malaysia, Thailand, Taiwan, Indonesia, Vietnam, and the Philippines. Throughout Greater Southeast Asia, Sea is a leader in digital entertainment, e-commerce, and digital financial services. Sea's objective is to use technology to improve the lives of consumers and small businesses, and the company is traded on the New York Stock Exchange under the symbol SE.

Founded: 2015

Headquarters: Singapore

Average monthly visits: 470M

Estimated yearly GMV: 60B USD

Website: shopee.com

Lazada is another global South East Asian eCommerce behemoth. Lazada has dominated Southeast Asian eCommerce for the better part of a decade. Despite being recently surpassed by Tencent-backed Shopee for the #1 slot, Lazada remains a significant force in the region.

Lazada began operations in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam in 2012. More than 155,000 local and foreign merchants, as well as 3,000 brands, sell on the platform, targeting the region's 560 million consumers.

Lazada offers a diverse selection of products with over 300 million SKUs. Consumer electronics, household products, toys, apparel, sports equipment, and food are among the categories. They prioritize the client experience, offering a variety of payment options, including Cash on Delivery (COD), as well as refunds through their own first and last-mile delivery arm, which is backed by over 100 logistics partners.

Founded: 2012

Headquarters: Singapore
Average monthly visits: 140M
Estimated yearly GMV: 40B USD
Website: www.lazada.com

Tokopedia, a local eCommerce platform, holds a considerable share of the enormous Indonesian market. It was formed in 2011 by two Indonesian entrepreneurs from a tiny Indonesian city with the goal of redressing inequities and democratizing trade throughout the country. Their company's name is derived from the Indonesian word "Toko," which means "shop" and "encyclopedia." Tokopedia has grown from strength to strength over the years, gaining investment from a number of global venture capital firms, including China's Alibaba and Japan's SoftBank.

Tokopedia is known for its boisterous marketing initiatives, which include festivities with international and local pop stars, in addition to being a cornerstone of the Indonesian eCommerce sector. Bands like SM*SH and BTS are among the guest celebrities.

Tokopedia's annual GMV is projected to be between 14 and 15 billion dollars. Tokopedia and Shopee are presently two major participants in the Indonesian eCommerce business, each controlling roughly 30-35 percent of the market.

Founded: 2011
Headquarters: Jakarta, Indonesia

Average monthly visits: 150M

Estimated yearly GMV: 14B USD

Website: www.tokopedia.com

Another indigenous unicorn, Bukalapak, is third in Indonesia (after Tokopedia and Shopee, and in close competition with Lazada). The company, which was founded a decade ago by three college mates, saw early success in 2010 when it capitalized on a wave of folding bicycles.

Tokopedia's regular marketplace model differs slightly from Bukalapak. The platform works with a variety of small brick-and-mortar businesses to facilitate online-to-offline trade.

The year 2021 was a watershed moment for Bukalapak. Following rapid development in 2020, they went public in August 2021, raising 1.5 billion dollars, the largest IPO in Indonesian history.

Founded: 2010

Headquarters: Jakarta, Indonesia
Average monthly visits: 27M
Estimated yearly GMV: 8B USD
Website: www.bukalapak.com

Blibli, another Indonesian portal, is known for promoting local Indonesian products on its platform. It also manages all of its logistics in-house, ensuring two-day delivery. Blibli made a concerted attempt to stand out from the crowd in 2019. It was the first eCommerce site in Indonesia to include video streaming. Blibli Play provides on-demand sports streaming as well as eCommerce platform integrations.

Blibli.com is an e-commerce company founded on a lofty goal: to inspire Indonesians to embrace a new digital lifestyle by providing only the greatest purchasing experiences for a better living. They are dedicated to operating our business in a customer-centric manner, seeking to provide the greatest features and services to clients. Its goal is to become Indonesia's number one e-commerce platform by providing the finest customer-centric experience for both customers and merchants.

Blibli is one of Indonesia's "soonicorns," or startups with a market capitalization of $1 billion or more.

Founded: 2011
Headquarters: Jakarta, Indonesia

Average monthly visits: 16M

Website: www.blibli.com

Carousell was started in August 2012 by Siu Rui, Lucas, and Marcus, with the goal of providing their users with the tools they need to solve problems. Whether it's decluttering or making extra money, there are options for everyone. They believe that technology can help tackle important problems on a large scale. They're working to create the most frictionless user experience possible for individuals to sell what they don't need and find what they do.

Carousell is the largest classifieds company in Greater Southeast Asia, with a goal to encourage people all over the world to start selling and to make secondhand the preferred option. The group, which was founded in August 2012 in Singapore, has a dominant presence in eight markets, servicing tens of millions of monthly active users under the brands Carousell, Mudah.my, Cho Tot, OneKyat, and Ox Street. Leading investors include Telenor Group, Rakuten Ventures, Naver, STIC Investments, and Sequoia Capital India.

It began as a classified ad site and has now expanded into a C2C and B2C marketplace. The company's estimated value is likely to exceed $1 billion in the near future.

Founded: 2012

Headquarters: Singapore
Average monthly visits: 21M
Website: carousell.sg

After Indonesia, Vietnam is the second-largest eCommerce market in Southeast Asia (to be fair, there is stiff competition for the second place). eCommerce is on the verge of massive expansion: in the next 5-7 years, the market is predicted to triple in size.

While multinational giants Shopee and Lazada are the market leaders, local competitors are catching up. Tiki is one of the runners-up.

Tiki's beginnings are eerily similar to those of the global behemoth Amazon. In the same way, the Vietnamese platform started off as a simple online bookshop, with the name "Tiki" being an abbreviation for "search and save" in Vietnamese.

It grew to its current multi-product marketplace after early success. These days, Tiki is recognized for wooing a younger crowd. Alibaba previously became Tiki's largest stakeholder after making a significant investment, demonstrating Alibaba's great interest in Southeast Asian eCommerce.

Tiki was able to secure over $200 million in funding by the end of 2021, allowing it to expand its eCommerce operation and diversify into new markets. In a few years, Tiki expects a 40-50 percent increase in income.

Founded: 2010
Headquarters: Ho Chi Minh City, Vietnam

Average monthly visits: 18M

Website: www.tiki.vn

Sen Do Joint Stock Company is a Vietnamese online commerce shop and platform. It is a subsidiary of FPT Corporation, a Vietnamese software giant. According to iPrice's third-quarter 2019 figures, Shopee and Sendo are the top two e-commerce platforms in Vietnam in terms of online traffic.

Sendo is a popular Vietnamese eCommerce website that caters to consumers in the provinces. The Gioi Di Dong and Tiki, two local rivals, battled it out for the majority of 2019. This followed Sendo's purchase and acquisition of 123 Mua, a competitor. As previously stated, reports of a prospective merger between Sendo and Tiki surfaced in early 2020, but the agreement has since been postponed owing to the pandemic.

Founded: 2012

Headquarters: Ho Chi Minh City, Vietnam
Average monthly visits: 5M
Website: www.sendo.vn

In Southeast Asia, Zalora is a significant online fashion shop and marketplace. Zalora has grown to become Southeast Asia's largest and fastest-growing fashion-based eCommerce platform, with operations in Singapore, Malaysia, Indonesia, Hong Kong, Taiwan, and the Philippines. It also extends to Australia and New Zealand, in addition to Southeast Asia. The platform has over 7 million monthly users from around the region and provides over 500 top international and local brands and designers.

Zalora is a subsidiary of Global Fashion Group, an organization that brings together fashion eCommerce businesses in emerging areas.

Founded: 2012
Headquarters: Singapore

Average monthly visits: 7M

Website: zalora.com

Qoo10 is a Singapore-based online marketplace that sells a variety of goods in China, Indonesia, Malaysia, and Hong Kong. According to Euromonitor data, it owns more than a third of Singapore's e-commerce industry (32.6%), effectively outnumbering Amazon, which only has roughly 11.5 percent of the local market.

In 2010, Ku Young Bae, a South Korean, founded Qoo10, formerly known as Gmarket. It rebranded itself after being purchased by eBay for S$1.2 billion in 2009.

Singapore is Qoo10's second-largest market after Japan. It claims to have 3 million total members and 600,000 daily active users in Southeast Asia.

Founded: 2010

Headquarters: Singapore
Average monthly visits: 5M
Website: www.qoo10.sg