Bukalapak
Another indigenous unicorn, Bukalapak, is third in Indonesia (after Tokopedia and Shopee, and in close competition with Lazada). The company, which was founded a decade ago by three college mates, saw early success in 2010 when it capitalized on a wave of folding bicycles.
Tokopedia's regular marketplace model differs slightly from Bukalapak. The platform works with a variety of small brick-and-mortar businesses to facilitate online-to-offline trade.
The year 2021 was a watershed moment for Bukalapak. Following rapid development in 2020, they went public in August 2021, raising 1.5 billion dollars, the largest IPO in Indonesian history.
Founded: 2010
Headquarters: Jakarta, Indonesia
Average monthly visits: 27M
Estimated yearly GMV: 8B USD
Website: www.bukalapak.com