Ulta Beauty

Ulta Beauty, Inc. is an American chain of beauty stores headquartered in Bolingbrook, Illinois. Ulta Beauty carries cosmetics, fragrances, nail products, bath and body products, beauty tools, and hair care products. Each store also has a beauty salon. As of 2019, Ulta had stores in 48 states. Most Ulta Beauty stores are located in the East Coast region and California.

Ulta Beauty offers both high-end and drugstore cosmetics, skincare, and fragrances, in addition to its brands of beauty products and fragrances. They sell MAC Cosmetics, Kylie Cosmetics, and ColourPop cosmetics. Connected to each store is a hair and beauty salon that offers haircuts and coloring, skin and facial treatments, manicures, eyebrow treatments, and makeup applications.

Ulta Beauty's sales were $713.8 million for the first quarter ending in May 2014. At the end of the second quarter ending in August 2014, Ulta Beauty reported total sales by 22.2 percent, and comparable store sales increased by 9.6 percent. As of February 2, 2019, net sales for Ulta Beauty have increased by 9.7% to $2,124.7 million.

Owning an Instagram account of up to 6.7 million followers, Ulta Beauty attracts thousands of interactions for each post. It is also one of the useful platforms to help the company promote its products and services to users. The account contributes significantly to the company's revenue. Its Instagram account is elaborately designed with eye-catching colors, containing quality posts about product uses reviews from people who have used the product.

Detail information:

Instagram: https://www.instagram.com/ultabeauty/

Website: https://www.ulta.com/