Fenty Beauty

Fenty Beauty is a cosmetics brand launched on September 8, 2017, by Rihanna. The brand is famous for its broad inclusivity across skin tones and gender, especially its Pro Filt'R foundation. The original foundation launch included 40 shades since expanded to 50. Fenty Beauty concealer consists of 50 shades offering a wide variety to all skin types. The intent behind having so many shades to offer is to differentiate from other makeup companies that do not cater to a broad market. Fenty Beauty was named one of Time magazine's best inventions of 2017.

Fenty Beauty recorded $72.0 million in earned media value in the brand's first month, ahead of other high-profile brands like Kylie Cosmetics, Benefit, Urban Decay, KKW Beauty, and NYX. Also, in the brand's first month, Fenty Beauty-related content received 132 million views on YouTube.

Within one month of release, Fenty Beauty's sales were valued at $72 million, and sold-out products were widely reported, with darker foundation shades, particularly in demand. In the UK, the line became Harvey Nichols's biggest beauty launch ever. In September, the department stores sold one Fenty Beauty foundation every minute and one lipstick every three minutes. The launch also helped raise LVMH's cosmetic and perfume sales for the third quarter of 2017 by 17%.

Owning an Instagram account of up to 11,1 million followers, Fenty Beauty attracts thousands of interactions for each post. It is also one of the useful platforms to help the company promote its products and services to users. The account contributes significantly to the company's revenue. Its Instagram account is elaborately designed with eye-catching colors, containing quality posts about product uses reviews from people who have used the product.

Detail information:

Instagram: https://www.instagram.com/fentybeauty/

Website: http://fentybeauty.com/