100 Things Every Designer Needs to Know About People
Susan Weinschenk holds a Ph.D. in Psychology and has worked as a behavioral psychologist for over 30 years. She employs neuroscience to predict, comprehend, and explain what motivates individuals and how to persuade them to behave.
Your audience is made up of the people who will benefit from your design, whether it's a website, a medical gadget, or something in between. And what you know or don't know about your audience has a significant impact on their whole experience. You create in order to provoke responses from people. They want people to buy something, read more, or take some form of action. Designing without understanding what motivates people to behave in certain ways is akin to exploring a new city without a map: the results would be chaotic, confusing, and inefficient. As one of the best books on user experience design, 100 Things Every Designer Needs to Know About People combines real science and research with practical examples to provide a comprehensive reference for every designer. It will allow you to create more intuitive and engaging work for print, online, applications, and products that correspond to how people think, work and play.
Learn how to improve the efficacy, conversion rates, and usability of your own design projects by answering questions like, "What captures and holds attention on a website or screen?" What causes memories to stick? Is peripheral vision more important than central vision? How can you foresee what kinds of mistakes someone will make? What is the outer limit of a person's social circle? How do you persuade individuals to take the next step? , What is the ideal line length for text? And are some fonts superior to others?
Author: Susan Weinschenk
Link to buy: https://www.amazon.com/Things-Designer-People-Voices-Matter/dp/0321767535
