Hooked: How to Build Habit-Forming Products
Why do some products gain widespread popularity while others fail? What drives us to buy certain things out of habit? Is there a pattern to how technologies entice us? Nir Eyal answers these (and many more) problems by describing the Hook Model, a four-step process incorporated in the products of many successful businesses to discreetly encourage customer behavior. These products achieve their ultimate goal of attracting consumers back again and again without relying on pricey advertising or forceful messaging.
Hooked: How to Build Habit-Forming Products by Nir Eyal presents an outline of a paradigm for developing habit-forming products. Products that individuals use on a regular basis take up a default space in their minds. These items become a part of the activities that people engage in when their minds are on autopilot. Those who have read Daniel Kahneman's Thinking, Fast and Slow know that this is the mental state in which we spend the majority of our waking hours. Walking, breathing, driving, typing, and other regular actions are not actively considered. We are more susceptible to habit when we are on autopilot.
Hooked is the culmination of Eyal's years of research, consultancy, and hands-on experience. He wrote the book he wished he had as a startup founder: a how-to guide for producing better products, not abstract theory. Hooked is intended for product managers, designers, marketers, start-up founders, and anybody interested in learning how things influence our behavior.
Eyal gives readers practical insights on how to develop user habits that stick, actionable strategies for building products that people enjoy, and fascinating examples ranging from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Author: Nir Eyal
Link to buy: https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788
