Universal Principles of Design, Revised and Updated

William Lidwell is the Chief R&D Officer of Avenues: The World School, where he supervises teams tasked with performing educational and learning sciences research, developing new educational curricula, programs, and technology, and designing new campuses throughout the world. Kritina Holden is a Leidos Human Factors Technical Fellow at NASA Johnson Space Center. She has more than thirty years of experience in Human Factors, with a focus on the human-computer interface (HCI), human-centered design, and usability. Jill Butler is the president and creator of Stuff Creators Design, an interaction design firm. She has nearly twenty years of expertise in graphic design, information design, typeface design, teaching, and consulting.

Universal Principles of Design, Revised and Updated is a comprehensive, cross-disciplinary encyclopedia that covers 125 laws, standards, human biases, and general design issues. It is richly detailed and simple to explore, and it mixes concise explanations of each design concept with graphic illustrations of the ideas in action. Every important design principle, from the 80/20 Rule to the Weakest Link, is defined and demonstrated.

Whether it's a marketing campaign, a museum exhibit, a video game, or a complicated control system, the design results from numerous concepts and techniques from other disciplines. Designers have always had to hustle to obtain the information and know-how required to make a design work since no one can be an expert on everything until now.

The book is alphabetically ordered so that concepts can be quickly and easily referenced by name. For individuals who want to address a specific design challenge, the principles have also been indexed by questions regularly asked by designers (How can I help others learn from my design? How can I make a design more usable? How can I improve my design decisions?...). Each premise is covered on two pages. Side notes, which appear to the right of the text, give clarification and references. The right-hand page offers visual examples and related pictures to help you grasp the theory better.

Authors: William Lidwell, Kritina Holden, Jill Butler

Link to buy: https://www.amazon.com/Universal-Principles-Design-Revised-Updated/dp/1592535879