7UP

7UP, a popular lemon-lime-flavored non-caffeinated soft drink, has a significant presence in India. The brand is owned by Keurig Dr Pepper and is internationally distributed by PepsiCo. In India, 7UP has introduced various products to cater to the diverse preferences of consumers.

One of the notable offerings is 7UP Revive, which was launched in India as part of PepsiCo’s expansion strategy. Priced at Rs 33 for a 500 ml PET bottle in Tamil Nadu and Rs 35 in Kerala, this drink is designed to provide vitamins and electrolytes to keep the body hydrated.

The introduction of 7UP Revive in India followed its successful unveiling in Vietnam and Malaysia. In response to the government’s recommendation to reduce sugar content in beverages, 7UP became the first fizzy drink in India to incorporate stevia, a natural sweetener. This new formulation contains 30% less sugar and was initially tested in Gujarat.

• Headquarters: Plano, Texas, US
• Facebook: https://www.facebook.com/7UP
• Instagram: https://www.instagram.com/7up/
• Website: https://www.7up.com/en