Sting
Sting is a popular energy drink in India, introduced by PepsiCo. The drink is available in 250ml cans and contains less than 100 calories. It’s priced at Rs50, which is significantly lower than the most-selling energy drink Red Bull, priced at Rs110 for a 250ml can. Sting was launched in India in 20081. It’s known for its electrifying energy and ultimate taste, containing caffeine, taurine, and B vitamins. The drink invigorates the mind and energizes the body.
In 2021, PepsiCo India launched a new campaign for Sting. The campaign was amplified across TV, digital, outdoor, and social media. Sting is available in small single-serve packs in 200ml and 250ml and large packs in 500ml across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms5.
Sting’s presence in the Indian market signifies PepsiCo’s commitment to cater to the evolving preferences of Indian consumers. Despite the intense competition in the energy drink segment, Sting has managed to carve out a significant market share.
- Founded: 2002
- Headquarters: New York, US
- Facebook: https://www.facebook.com/StingInd/
- Instagram: https://www.instagram.com/sting_india/
- Website: https://www.pepsico.com/
