Allure

The way Allure observes the world and describes people and places is through the prism of beauty. In fact, before Allure, beauty magazines were not always so... up to date. We might even say that before Allure, there was no beauty journalism. Allure paved the way for a new kind of beauty analysis by looking at scientific studies, questioning the norm, and investigative reports.

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Linda Wells used to be a reporter for the New York Times before she was chosen to initiate the magazine. For over three decades, she has been changing the way people talk about, find, and share beauty. The magazine is recognized for its groundbreaking approach to beauty, clever and truthful articles about current issues that affect women, such as the perils of breast implants, disordered eating, and heroin addiction.

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Allure has been praised for its value and flexibility in journalism, as well as for its strong sense of style in photography. As a result, it has built a strong fanbase that has grown to more than 1.150.000 readers ever since its debut in 1991.

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Founded in: 1991

Country: United States

Estimated annual revenue: $45M

Website: https://www.allure.com/