W Magazine

A little more than a year ago, Marc Lotenberg, the CEO of Future Media Group, said that W Magazine was in "survival mode." Seventeen of its sixty employees were fired at the time. The company was looking for a buyer. Then came the new owner of the magazine, who was none other than Karlie Kloss and an investment group, including the CEO of BDG, Bryan Goldberg. They bought W for an unspecified amount, then established W Media in August 2020 to continue running the magazine.

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Bustle Digital Group has been the magazine's partner in business since then. They've been in charge of the magazine's marketing strategy and technology changes. W magazine was BDG 's first step into the luxury market and helped the firm gain more opportunities to work with different new advertisers.

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Thanks to BDG's sales team, it looks like W's financial crisis has finally been lifted. People bought the digital version of the magazine more than they did in 2020 in the first three months of this year. This was 25% more than the goal for the quarter's revenue. The net profits of both the printed and digital issues are expected to make more money in the first half of 2022 than they did last year, by 10%.

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Founded in: 1972

Country: United States

Estimated annual revenue: $100M

Website: https://www.wmagazine.com/