Appearance-obsessed
These executives are more concerned with their reputation than with truth. These shallow and insecure leaders are more concerned with being liked and popular than with being effective. This leader may drive the team to meet figures and quotas simply to impress the top bosses and the corporation as a whole, with no consideration for worker well-being.
Instead, these managers could fake the data entirely, or construct a setup that makes the workplace appear more functional than usual. Perhaps these managers act kind to their employees just when their superiors or coworkers are present. On the more innocent end of the spectrum, the manager may attempt to be a "cool boss" in order to obtain favor. These people prefer to be liked rather than respected. They believe that their image and reputation are more important than actual results.
How to fix it: Choose meaningful standards of measurements. Angle for results over good advertising, even if those results take time to materialize. Also, solicit honest feedback from peers and staff. When you receive feedback regularly, you will be less obsessed with impressing others or avoiding scorn.