Beiersdorf

Beiersdorf AG is a German multinational company that manufactures and retails personal-care products and pressure-sensitive adhesives. Beiersdorf owns several brands such as Nivea, La Prairie, Eucerin, Labello, Hidrofugal, Gammon, Coppertone, Chaul, and Maestro in the consumer business segment. Its other business segment, tesa, is involved in self-adhesive systems and solutions.

The company was founded in 1882 by pharmacist Paul Beiersdorf in Hamburg and sold to Oscar Troplowitz in 1890. Paul C. Beiersdorf's patent for the manufacture of coated plasters, dated 28 March 1882, is regarded as the foundation date of the company. In 1909, Beiersdorf's first lip care stick, named Labello, was launched. Troplowitz kept working with his scientific consultant Paul Gerson Unna and the German chemist Isaak Lifschütz on a new skincare cream. As Lifschütz found the emulsifier Eucerit, the basic ingredient of the Nivea Crème was finally there, and Beiersdorf started selling the skincare cream in December 1911.

Beiersdorf reported €5.7bn ($6.91bn) in revenue in 2020, a 9.1% decline compared with 2019. The sales performance was mainly affected by the Covid-19 pandemic. The company, however, increased its market share in emerging markets and recorded higher sales growth in Brazil. Beiersdorf’s main brand Nivea recorded a 10.8% drop in sales to €3.95bn ($4.79bn) while sales of the Derma business unit grew by 5.2%, driven by strong double-digit sales growth in South America and the US.

Throughout Beiersdorf's history, they have built trust by staying close to our consumers and developing innovative skin care brands that are tailored to customer needs. They work as one global team, with one focus: making people feel good in their skin. Everywhere, every day. As they head into the future, Beiersdorf wants to become the number one skincare company in the world.