Shiseido

Shiseido Company is a Japanese multinational cosmetic company. Its product categories consist of skincare, makeup, body care, hair care, and fragrances. It is one of the oldest cosmetic companies in the world. Founded in 1872, Shiseido celebrated its 140th anniversary in 2012. It is the largest cosmetic firm in Japan and the fifth largest cosmetic company in the world. Shiseido owns numerous brands and subsidiaries worldwide, in addition to its founding label. The company is headquartered in Tokyo and is traded on the Tokyo Stock Exchange.

Shiseido witnessed an 18.6% year-on-year fall in net sales to JPY920.88bn ($8.73bn). Its Japan Business segment accounted for 32.9% of the total sales while the China Business contributed 25.9%, with the remaining revenues coming from Americas (9.9%), EMEA (10.3%), Travel Retail (10.7%), Asia Pacific (6.4%), Professional (1.4%) and Other (2.8%) business. The company is investing in the premium skin beauty category and digital platforms to enhance growth. Its net sales are projected to increase by 19% JPY1.1tn ($10.43bn) in 2021, primarily driven by a 33% growth in China and 27% growth in the Americas.

Shiseido believes that beauty can be found everywhere, in everything, and everyone, Shiseido suppose that beauty is deeper than what we can easily see. Beauty is a shared emotion, which is diverse, and unified. When we feel beautiful and confident, we are inspired to make a positive difference in everyone's lives. Shiseido combines the unique features of products textures, colors, and fragrances with Japan's unique aesthetic values to deliver products that nourish the body and the soul. Beauty inspires confidence, openness, and sharing, always seeing the values of yourself and those around you.