LVMH

LVMH is a French-holding multinational corporation and conglomerate specializing in luxury goods, headquartered in Paris, France. The company was formed in 1987 through the merger of fashion house Louis Vuitton (founded in 1854) with Moët Hennessy, which was established after the 1971 merger between the champagne producer Moët & Chandon and the cognac producer Hennessy. In 2021 with a valuation of $329 billion, LVMH became the most valuable company in Europe. LVMH controls around 60 subsidiaries that each manage a small number of prestigious brands, 75 in total. These include Louis Vuitton, Givenchy, Tag Heuer, Bvlgari, Tiffany & Co., Acqua Di Parma, Marc Jacobs Beauty, Kenzo Parfums, Christian Dior Parfums, Make Up For Ever...

LVMH’s Perfumes & Cosmetics activities benefit from exceptional dynamism that relies on both the longevity and development of key lines and on the boldness of new creations. The brands cultivate what makes them unique and is guaranteed to make them stand out for their devotees in a highly competitive global market. The success of the Perfumes & Cosmetics division depends on finding the right balance between major historic houses. All are driven by the same values: a quest for excellence, creativity, innovation, and perfect mastery of their image.

LVMH reported €44.65bn ($54.26bn) in revenue, a 17% year-on-year decrease from €53.67bn ($65.23bn) in 2019. Its Perfumes & Cosmetics business accounted for 11.7% of the total sales revenues. Revenues from Perfumes & Cosmetics witnessed a 23% decline to €5.24bn ($6.36bn). The Perfumes & Cosmetics brands, however, returned to a growth trajectory in the second half of 2020, driven by demand for skincare and a surge in online sales, especially in Asia. LVMH’s Christian Dior brand recorded improved performance in the second half, due to the success of Miss Dior Roses N’Roses and J’adore Infinissime perfumes, as well as Rouge Dior make-up.