Build a social media presence

According to the 2015 Social Media Marketing Industry Report, 93 percent of small company owners use Facebook, 79 percent use Twitter, and 71 percent use LinkedIn. Your website is only the beginning of your online brand. 60 percent of SMEs planning to digitalize want to implement online marketing or sales, and 74% want to improve how they utilize social media to better engage with consumers.

Your firm should be engaged on key social media networks such as Facebook, LinkedIn, and Twitter. Customers expect companies to be found on these platforms, and being on these sites and engaging with customers costs very little. On social media, engagement is everything. Respond promptly to clients who contact you via social media, and make sure that everything you post is consistent with your brand image.