Track your marketing efforts

It's difficult to know where to start with web marketing because there are so many alternatives. Measure the results of each of your marketing initiatives to identify what's working and what isn't in order to make data-driven decisions. Fortunately, there are several tools available for measuring the effectiveness of each of your marketing tactics. Google Analytics is one of the most widely used tools for determining where your website visitors come from, what they do on your site, and whether they decide to buy products from you.

You can focus your marketing dollars on the efforts that bring you the greatest profit by tracking what works and what doesn't. These tools may also provide information on the kind of clients you're getting and what attracts them to your business, assisting you in determining where your firm should go in the future for optimal success.