Convert leads to sales by optimizing your website

You can observe the route that visitors follow across your website using analytics tools. Do you know how many people read an article and then walk away, never to be seen again? These are leads that may have been turned into sales.

Examine your website to verify whether each page has a clear call to action that lets visitors know what they should do next. These activities should discreetly guide the client through the conversion process, such as obtaining their email address first and then directing them to products and services that may be of interest to them. A live chat option is now available on many small businesses' websites, allowing consumers to communicate with a representative in real-time. Another thing to consider is whether or not your website is mobile-friendly, since mobile devices account for about 55 percent of all online traffic.