Canva

The first contender on our list of content creation tools all marketers need is Canva - a popular graphic design platform for years. Why has it become the go-to tool for marketers looking to create visually appealing content?

For one, the platform offers a wide range of templates, fonts, and design elements that can be customized to fit any brand or marketing campaign. With Canva, marketers can easily create everything - from social media posts and ads to infographics and presentations. What an incredibly versatile tool!

Another reason behind Canva's insane popularity among marketers is its ease of use. Even those with little to no design experience can use Canva to create professional-looking content quickly and easily. The platform's intuitive interface and drag-and-drop functionality make it a breeze to build designs from scratch - or modify existing templates to fit a brand's unique style and messaging.

Thirdly, Canva thrives due to its collaborative capabilities: marketers can work together in real-time, sharing designs and feedback to ensure that the final product is of the highest quality. This can be especially valuable for remote teams or those working with freelance designers or agencies.

The platform's affordability and flexibility become the cherry on top for marketers with limited budgets or those who need to create a large volume of content quickly. Canva offers both free and paid plans, allowing users to upgrade or downgrade their plans at any time to fit their specific needs.

Founded: 2012

Website :https://www.canva.com/

Users: 120 million