HootSuite

Hootsuite is a social media management tool used to create and manage social media content effectively. This popular platform lets users schedule and publish content across multiple social media channels, monitor social media conversations and analytics, and collaborate with team members.

There are numerous benefits, but the most outsanding is how it saves time and increases efficiency. Rather than logging into multiple social media platforms and manually scheduling and publishing content, we can use only Hootsuite to schedule posts in advance and publish them right away. Such a convenient design can help marketers of all fields maintain a consistent presence on social media while freeing up time for other tasks.

Another great upside of Hootsuite is the on-time monitoring of social media conversations and analytics. With Hootsuite, tracking mentions of their brand, monitoring hashtags, and analyzing engagement metrics (such as likes, shares, and comments) can never get easier! You can later use this information to adjust your content creation and promotion strategies, which allows your brand to stay on top of industry trends and conversations.

Hootsuite's valuable collaboration capabilities come as another bonus. Everyone can work together on the same piece of content -or project - which is critical for remote teams or those working with freelancers/ agencies.

Founded: 2008

Website: https://signup.hootsuite.com/

Users: 18 million