Certificate in Software Product Management (Professional & Continuing Education University of Washington)
The 3-course remote Certification Program in Software Product Management includes a Product Strategy course. The market, consumer, and competitor analysis is the focus of this course topic. This qualification will help employees and company managers who are involved in the product development and management process.
The study method is project-based, and once you enroll, you will learn product development concepts while also putting them into practice through group projects. This program will prepare you to occupy executive and product management positions in a variety of firms by preparing you to be a tech-savvy business leader. Check out our selection of the Best Marketing Strategy Courses.
Highlight
- Identify existing issues that can be addressed through the introduction of novel market solutions.
- To create the best action plans, research product viability, valuation, market potential, target consumer segment, and competition.
- Develop abilities to guarantee that product development, marketing, sales, and management teams work together smoothly.
- Apply everything you've learned in class to a fake project that will prepare you for real-world situations.
What you will learn
- What are the best ways to define and quantify a market opportunity?
- What is the best way to express a product's value proposition, target market, and positioning?
- How to create a minimal viable product and learn from it
- Aspects of a successful and acceptable marketing launch
- Collaboration techniques for data science, design, development, and marketing teams
- What is the best way to create a financial model that shows return on investment?
Duration: 8-9 Months
Rating: 4.5 out of 5
Enroll here: https://www.pce.uw.edu/certificates/software-product-management
