Top 10 Best Online Product Strategy Courses

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A product strategy describes a company's strategic vision for its product offerings, including where the products are going, how they'll get there, and why ... read more...

  1. Business executives and workers who are directly or indirectly involved in the product lifecycle from conception through implementation and launch have an inconceivable impact on the product. The Kellogg School of Management offers a flexible 2-month online program on Product Strategy that is designed to train business stakeholders through real-world use cases and assignments. This is one of the best online Product Strategy courses.


    Executives will be able to use the course content to create wireframes, decide on SaaS pricing structures, and manage product launch and further adjustments for growth initiatives. Professor Mohanbir Sawhney, the course instructor, is a world-renowned academic and consultant in business technology innovation. You'll get a behind-the-scenes look at his product strategy consulting work with global titans like Microsoft, Apple, Uber, and others.


    Highlights

    • Develop a knack for spotting new product ideas and advancements.
    • Analyze your present business model and weigh the benefits and drawbacks of different options before implementing the one that promotes growth.
    • Using Kellogg School of Management techniques, construct a buyer's persona and a marketing touchpoint to understand and implement product marketing strategy.
    • Professor's work provides insight into the design systems of tech giants like as Microsoft, Apple, Salesforce.com, Facebook, and others.
    • Assist in the formation of a successful relationship and the acceleration of business growth for all parties concerned.


    Who this course is for

    • Managers and executives who are directly involved in any stage of a product's lifecycle, from conception to disposal
    • Those who are directly or indirectly responsible for product or portfolio strategy, such as in sales, marketing, operations, finance, or R&D.
    • Even if your vertical sector isn't 'tech,' professionals at organizations that are focused on using technology as a competitive differentiator
    • Professionals interested in pursuing a more formal product management position.
    • Software, hardware, electronics, networking, and e-commerce enterprises that are solely focused on technology.
    • Consumer durables, medical equipment and devices, automotive, construction, and agricultural items are all examples of industrial products corporations.
    • Banking/fintech, law firms, IT services, and consultancies are examples of tech-intensive services firms.


    Duration: 2 Months
    Rating: 4.8 out of 5

    Enroll here: https://online.em.kellogg.northwestern.edu/product-strategy?

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  2. The professional product management curriculum is designed to help you progress your career by teaching you the important areas of product management. Taking this course will help you gain an understanding of the entire process of determining, developing, designing, delivering, and managing products from start to finish. You'll learn how to use user research, prototyping, and product analysis to create and optimize a product roadmap. The classes will be taught by Kellogg School of Management's top marketing and product management professionals. You'll also have the opportunity to engage with real-world applications and complete a capstone project aimed at improving your general understanding of product management. This is one of the best online Product Strategy courses.


    Hightlight

    • A professional program for early-career professionals and individuals who want to expand or formalize their product management knowledge.
    • Learn about the product management role in general, as well as the different abilities that can help you stand out to employers.
    • Learn how to create a discovery hypothesis, assess product-market fit, use the MVP paradigm, and meet Agile objectives.
    • Learn about the economics of a SaaS company while also learning about analysis like Net Present Value, Internal Rate of Return, and so on.


    Who this course is for
    The Kellogg Executive Education Professional Certificate in Product Management is for those who desire to expand or formalize their product management training. The certificate will not only provide you with a comprehensive overview of the job, but it will also delve into many of the abilities that will help you stand out to potential employers. This curriculum is appropriate for the following groups:

    • Professionals in their early careers who have worked as a product manager or in a product support capacity for one to five years.
    • Professionals transitioning from an adjacent industry, such as engineering, UX/UI, marketing, or sales, to pursue a lateral career path.


    Duration: 6 months, 15-20 hours/week
    Rating: 4.6 out of 5

    Enroll here: https://online.em.kellogg.northwestern.edu/professional-certificate-product-management?

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  3. This nanodegree program will teach you the principles of product management so that you can bring a lucrative product to market. Signing up for this catalog will teach you how to use market analysis to define product strategy and KPIs, as well as how to create a user-centered prototype that adheres to technical standards. You'll learn how the most successful products begin with a thorough market-based, insight-driven approach. Furthermore, the program provides you with one-on-one technical mentor support to help you along your learning path and answer any program-related problems. You'll be able to create tests to improve product features based on market data by the end of the course. You might want to have a look at our list of the Best Executive Education Courses.


    Highlights

    • Learn how to create a product strategy based on market research and pitch a product vision to capture stakeholders' attention.
    • Learn how to create an execution schedule that balances competing objectives and how to convey a product roadmap to gain internal buy-in.
    • Ability to create a thorough go-to-market strategy based on product KPIs and tests in order to improve product characteristics
    • To further your career and secure a high-paying job, get resume help, GitHub portfolio assessment, and LinkedIn profile improvement.


    Who this course is for

    This program is designed for anyone interested in becoming a Product Manager. This program is for you if you wish to master the essential skill set required in all Product Manager roles, which serves as the foundation for more specialized roles such as Growth Product Manager, Data Product Manager, AI Product Manager, and others.


    Duration: 4 months, 10 hours/week
    Rating: 4.6 out of 5

    Enroll here: https://www.udacity.com/course/product-manager-nanodegree--nd036?

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  4. A well-established program that will teach you the important parts of being a chief product officer in order to help your company thrive. Joining this course will assist you in better understanding the impact of technology on the product portfolio and managing cross-functional teams within the company. This is one of the best online Product Strategy courses.


    Professor Mohanbir Sawhney and a cross-disciplinary faculty will oversee the curriculum, bringing cutting-edge research and thought leadership to the classroom. You'll have lots of opportunity to meet with industry professionals and obtain firsthand knowledge of changing product trends throughout the learning sessions. To give you with the finest learning experience, the program includes elective sessions, high-quality videos, graded assignments, and product portfolios.


    Highlight

    • A well-structured program built around basic concepts that will teach you how to expand your business.
    • Learn how to create a clear vision and link your product strategy with your company's business goals.
    • Know how to monitor and optimize the performance of your product portfolio using customer data analytics, and stay current on trends to help you grow faster.
    • To help you get the most out of the program, you'll have access to one-on-one sessions and office hours with success coaches and subject matter experts.


    Who this course is for

    • Product managers, designers, engineers, and marketers in their senior and mid-career stages will benefit from this course.
    • Designed for product managers aspiring to or currently working in C-level positions who want to stay current on trends to help their companies develop faster.
    • Ideal for executives who want to link product strategy with business strategy, understand the impact of technology on the product portfolio, and lead cross-functional teams.


    Duration: 12 months
    Rating: 4.5 out of 5

    Enroll here: https://online.em.kellogg.northwestern.edu/chief-product-officer?

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  5. The Digital Product Management Specialization by the University of Virginia on Coursera is designed to assist current and prospective product managers improve their ability to manage products, projects, and teams efficiently. There are five courses in this program, and you can master the latest ideas of product management at your own speed thanks to flexible scheduling and assignment deadlines. To introduce you to innovative ways of generating and distributing goods, the courses emphasize digital transformation and technologies, hypothesis-driven product creation, and an Agile methodology. You will be able to work on projects that imitate real-world settings as part of this specialty, allowing you to better understand the topics presented.


    Highlight

    • This specialty program will teach you about product management through innovative solutions.
    • Create and lead teams that live on collaboration and support hypothesis-driven development through experimentation.
    • Develop your knowledge and skills in tools for managing product portfolios and teams.
    • Make use of data to get client feedback into your product management system.
    • Improve your résumé by earning a professional credential.


    What you will learn

    • Create and manage a team charter that encourages cooperation and autonomy.
    • Lead from the front with a compelling design story about your customers.
    • Create an environment that encourages experimentation through hypothesis-driven development.
    • Incorporate relevant, actionable analytics into your product development strategy.


    Duration: 5 Months
    Rating: 4.7 out of 5

    Enroll here: https://www.coursera.org/specializations/uva-darden-digital-product-management

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  6. In this digital age, the Product Manager is a critical position. They analyze and explain customer demands, create roadmaps, plan and organize the development process, champion and launch products, and manage the product lifecycle. They are the ones who put ideas into action when it comes to digital business innovation. With competition at an all-time high and everyone wanting to promote their brand, Product Managers are in charge of creating a product that goes viral in the market. By enrolling in online Digital Product Management MicroMasters program of Boston University on edX, you can build the skills needed to hold positions that require inventive thinking.


    You'll learn everything you need to know about researching digital products, designing strategies, prototyping, testing, launching, and marketing products with these 5-graduate level courses. To understand more about the learnings and job opportunities, visit the edX website and look up the contents of the modules presented. Two courses in the MicroMasters program use object-oriented thinking, digital process capabilities, and data analytics tools to develop "boundary-spanning" skills in running, measuring, and adjusting strategic experiments that could lead to novel products, business models, and market growth.


    Highlight

    • Learn about market research tools and user needs in order to come up with new concepts that meet demand.
    • Understand how to work on digital goods using Agile and Lean methodologies.
    • Learn about data analysis and the information about customers revealed by various metrics.
    • To enhance your studies in Digital Innovation, earn a MicroMasters Degree Certification.


    Duration: 8 Months
    Rating: 4.5 out of 5

    Enroll here: https://www.onlinestudies.com/MicroMasters-Program-in-Digital-Product-Management-(Boston-University)/USA/edX/

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  7. This is one of the best online Product Strategy courses. The Professional Certificate in Product Management program on edX is designed to teach existing managers and aspiring design thinkers how to create solutions that provide an exceptional user experience. This curriculum consists of five skill-building courses centered on digital product invention and management, including data science and agile system understanding. In order to help you build the necessary skills, the program concludes by teaching you what organizations look for in a product manager and leader in current digital economy. This credential can help you reach new heights in a job that is in great demand and one of the fastest-growing sectors.


    Highlight

    • Learn how to fill up the gaps with the necessary knowledge and abilities by understanding the responsibilities of a product manager.
    • Examine user needs to close the gap between market need and your offering.
    • To ensure a seamless product lifetime, learn to develop wireframes and prototypes before launching the product.
    • Learn how to create appealing products by combining DevOps, Data, and Agile approaches.
    • To inspire great performance and inventive solutions for your clients, lead teams and projects.


    What you will learn

    • Understand the secrets to successfully navigate the tasks and responsibilities of a product manager with internal and external collaborators and influencers to champion change.
    • Learn how to get to know your target client, their unmet needs, your value proposition, product feature set, and user experience, and then apply that knowledge to product and market requirements and positioning strategies.
    • To test assumptions and validate user interests, turn product concepts into physical assets by generating wireframes, 3D renderings, prototypes, and minimal viable products (MVPs).
    • Develop strategies for system optimization with open architectures, testing functions and verifying performance, and utilizing and enabling system designs, platforms, and ecosystems.
    • To establish and drive product teams, embrace modern product leadership, and grow companies that can both discover and deliver products at scale.


    Duration: 5 Months
    Rating: 4.5 out of 5

    Enroll here: https://www.edx.org/professional-certificate/usmx-product-management

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  8. Roman Pichler is a product management expert with 15 years of expertise educating and developing product leaders, managers, and organizations to use successful product strategies to achieve company growth. Roman's online product strategy lectures are just as vibrant and interactive as his in-person sessions. The course is structured with product managers, start-up owners, and anybody else involved in the product lifecycle in mind, and it is believed that people who enroll already have a basic understanding of product management concepts. You can look up forthcoming online lecture schedules on the website and prepare for the lectures by using the additional learning tools listed there.


    Highlight

    • Recognize all phases of the product lifecycle, as well as the tools required to manage them effectively.
    • Discussions and class exercises will help you understand the fundamentals of product planning and management.
    • To keep all stakeholders on the same page and prosper as an organization, create roadmaps using goal-oriented timelines and budgets.
    • Connect with the training team to receive group discounts and special start-up savings.


    Who this course is for

    Product managers, Scrum product owners, product executives, and others in charge of digital products or product teams who want to increase their abilities to establish effective product strategies and roadmaps should take this course. You should be familiar with an agile methodology like Scrum and have a solid understanding of core product management principles and methodologies.


    Duration: 3 Days
    Rating: 4.5 out of 5

    Enroll here: https://www.romanpichler.com/training-courses/product-strategy-roadmap/

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  9. To keep up with market expectations and competitiveness in the fast-changing digital world, products must develop. You must prepare yourself to learn innovative ways of growing your business through clever product plans that promote revenue and growth in order to do this. If you want to improve your present product planning and development skills, Opportunities and Priorities is the ideal online course for you.


    This is one of the best online Product Strategy courses. Product prospects, market valuation, client segmentation, competition, and revenue-driving business strategies are all covered in depth in the course material. To learn more about their subscription plans and resources, go to their website.


    Highlight

    • Subscription-based online lessons will teach you the fundamentals of product creation, strategy, and delivery.
    • Access to 13 lectures, B2B examples, assignments, customisable templates, and certification for an infinite time.
    • To decide whether to acquire an online subscription or request onsite training, take a free tour of what you'll learn in the certification course.


    This course includes

    • Exercising your products, markets, and company approach in a practical way.
    • 4-hour sessions allow you to learn in little chunks and retain more information.
    • To collaborate with team members, use virtual breakout rooms.
    • Create tangible artifacts for your products to help them get traction.
    • All courses contain a certification exam.


    Duration: Variable
    Rating: 4.5 out of 5

    Enroll here: https://www.proficientz.com/product-management-courses/

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  10. The 3-course remote Certification Program in Software Product Management includes a Product Strategy course. The market, consumer, and competitor analysis is the focus of this course topic. This qualification will help employees and company managers who are involved in the product development and management process.


    The study method is project-based, and once you enroll, you will learn product development concepts while also putting them into practice through group projects. This program will prepare you to occupy executive and product management positions in a variety of firms by preparing you to be a tech-savvy business leader. Check out our selection of the Best Marketing Strategy Courses.


    Highlight

    • Identify existing issues that can be addressed through the introduction of novel market solutions.
    • To create the best action plans, research product viability, valuation, market potential, target consumer segment, and competition.
    • Develop abilities to guarantee that product development, marketing, sales, and management teams work together smoothly.
    • Apply everything you've learned in class to a fake project that will prepare you for real-world situations.


    What you will learn

    • What are the best ways to define and quantify a market opportunity?
    • What is the best way to express a product's value proposition, target market, and positioning?
    • How to create a minimal viable product and learn from it
    • Aspects of a successful and acceptable marketing launch
    • Collaboration techniques for data science, design, development, and marketing teams
    • What is the best way to create a financial model that shows return on investment?


    Duration: 8-9 Months
    Rating: 4.5 out of 5

    Enroll here: https://www.pce.uw.edu/certificates/software-product-management

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