Product Strategy (Northwestern | Kellogg School of Management)

Business executives and workers who are directly or indirectly involved in the product lifecycle from conception through implementation and launch have an inconceivable impact on the product. The Kellogg School of Management offers a flexible 2-month online program on Product Strategy that is designed to train business stakeholders through real-world use cases and assignments. This is one of the best online Product Strategy courses.

Executives will be able to use the course content to create wireframes, decide on SaaS pricing structures, and manage product launch and further adjustments for growth initiatives. Professor Mohanbir Sawhney, the course instructor, is a world-renowned academic and consultant in business technology innovation. You'll get a behind-the-scenes look at his product strategy consulting work with global titans like Microsoft, Apple, Uber, and others.

Highlights

• Develop a knack for spotting new product ideas and advancements.
• Analyze your present business model and weigh the benefits and drawbacks of different options before implementing the one that promotes growth.
• Using Kellogg School of Management techniques, construct a buyer's persona and a marketing touchpoint to understand and implement product marketing strategy.
• Professor's work provides insight into the design systems of tech giants like as Microsoft, Apple, Salesforce.com, Facebook, and others.
• Assist in the formation of a successful relationship and the acceleration of business growth for all parties concerned.

Who this course is for

• Managers and executives who are directly involved in any stage of a product's lifecycle, from conception to disposal
• Those who are directly or indirectly responsible for product or portfolio strategy, such as in sales, marketing, operations, finance, or R&D.
• Even if your vertical sector isn't 'tech,' professionals at organizations that are focused on using technology as a competitive differentiator
• Professionals interested in pursuing a more formal product management position.
• Software, hardware, electronics, networking, and e-commerce enterprises that are solely focused on technology.
• Consumer durables, medical equipment and devices, automotive, construction, and agricultural items are all examples of industrial products corporations.
• Banking/fintech, law firms, IT services, and consultancies are examples of tech-intensive services firms.

Duration: 2 Months
Rating: 4.8 out of 5

Enroll here: https://online.em.kellogg.northwestern.edu/product-strategy?