Chanel
Chanel is a French luxury fashion house that was founded by Coco Chanel in 1910. It focuses on women's ready-to-wear clothes, luxury goods and accessories. The company is currently owned by Alain Wertheimer and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of Coco Chanel. Chanel is a very successful luxury brand in the world and the perception of customers toward this brand is relatively higher than its competitors from some aspects.
Chanel has unquestionably made a bold and lasting impression on women’s twentieth-century Haute Couture. From its humble beginnings, set in an early 20th Century Parisian street, the House of Chanel has evolved into one of the world’s leading luxury brands. The combination of historical branding and excellent products explains why Chanel retains its position at the top of the fashion totem. Chanel is labeled as the most popular luxury brand in China. Also, it keeps being ranked as one of the top luxury brands in Forbes.
Chanel is well known for the perfume Chanel No. 5 and the Chanel Suit. Chanel's use of jersey fabric produces garments that are comfortable and affordable. Chanel revolutionized fashion – both high fashion (haute couture) and everyday fashion – by replacing structured silhouettes, based upon the corset and the bodice, with garments that are functional and at the same time flattering to the woman's figure.
Some outstanding positive points of the brand:
- Chanel products are made to high standards;
- They tend to last;
- They involve a degree of craftsmanship;
- Chanel created its unique fashion identity and keep attaining absolute modernity by following the avant-garde artistic work.
Brand origin: France
Website: https://www.chanel.com/
Revenue: $13,240M (2021), $13,705M (2020)
Photo origin: Google.com
