H&M
H&M is a Swedish multinational clothing company headquartered in Stockholm. It is known for its fast-fashion clothing for men, women, teenagers, and children. The company was founded by Erling Persson in 1947, when he opened his first shop in Västerås, Sweden.
The secret to the success of H&M can be attributed to the fast-fashion business model. Fast fashion relies on moving a large volume of merchandise from the designer table to the showroom floor in the shortest amount of time possible and at a reasonable price. Aimed at young, fashion-conscious urban consumers, their products are trendy and cheap.
Throughout their operation, H&M has achieved many proud awards. H&M Group ranked 11 in Remake’s 2021 Fashion Accountability Report that rates 60 fashion companies according to transparency, climate, diversity and inclusion. In 2021, H&M Group was included in Oxfam Australia’s Naughty or Nice List, which assesses clothing brands on their progress towards paying living wages. Stand Earth ranked H&M Group in the top ten of their Fashion Scorecard 2021 for their performance in deploying fossil-free energy in their supply chain. H&M Group was named one of 37 Global Compact LEADs by the United Nations (UN) in 2021, and other achievements.
H&M's popular brands include H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound
- H&M is a fashion brand, offering the latest styles and inspiration for all. With price, quality and sustainability deeply rooted in its DNA, H&M is not only a possibility for everyone to explore their personal style, but it also offers a chance to create a more sustainable fashion future.
- COS first opened on Regent Street, London in 2007, followed by the launch of the online store in 2011. The brand is available across Europe, Asia, North America, the Middle East and Australia, and offers reinvented classics and wardrobe essentials for women, men and children. With items made to last beyond the latest season, the collections merge lasting quality with timeless design.
- Weekday is a Swedish street/fashion brand influenced by youth culture and street style. The brand offers a unique retail experience and a careful mix of women’s, men’s and accessories assortments, as well as a small selection of external brands.
- Monki is a storytelling brand that offers great fashion at competitive prices, aiming to be kind to the world and the people in it. The brand mixes Scandinavian cool with creative street style and is all about being brave, friendly and fun while empowering young women to stand up for themselves — and others.
- H&M HOME is a design-driven global interior brand within H&M Group, offering contemporary decor and home accessories for every style and room. The assortment ranges from high-quality bed linen and timeless dinnerware to stylish textiles, furniture and lamps.
- "& Other Stories" offers a wide range of shoes, bags, accessories, beauty products, stationery and ready-to-wear for women.
- ARKET is a modern-day market offering essential products for men, women, children and the home. ARKET’s mission is to democratize quality through widely accessible, well-made, durable products, designed to be used and loved for a long time.
- Afound offers great discounts on everything, always. The online marketplace (afound.com) and physical stores offer customer discounts on products from all H&M Group brands together with a wide mix of external fashion, sports, interior and beauty brands.
Brand origin: Sweeden
Website: https://hmgroup.com/
Revenue: $12,368M (2021), $13,860M (2020)
