GUCCI

Gucci, an Italian luxury fashion house based in Florence, Italy was founded in 1921 by Guccio Gucci. Its product lines include handbags, ready-to-wear, footwear, and accessories, makeup, fragrances, and home decoration. Gucci is one of the most renowned and influential luxury brands in the world today, a genuine global reference for fashion and accessories, and a benchmark for a modern, innovative business and has become a worldwide known brand and an icon of the Italian Dolce Vita.

Gucci is striving to redefine Luxury for the 21st century, an ambition that since 2015 has been led by the tandem of the brand’s Creative Director, Alessandro Michele, and its CEO, Marco Bizzarri. Colorful, romantic, poetic and magical, Michele’s unique vision has met with immense critical acclaim while also creating an authentic emotional bond with younger customers. Informed by an erudite interpretation of cultural and fashion history, Michele’s multifaceted approach successfully blends dandyism with the Italian Renaissance, a gothic aesthetic and a DIY punk attitude. Now more than ever, charisma, innovation and a commitment to progress let Gucci take a radically modern approach to fashion.

Some outstanding positive points of the brand:

• Gucci’s strategy to be the hottest brand is to promote inclusivity: appealing to everyone, rather than a specific gender. To that end, the Italian luxury house offers its customers more ready-to-wear to best capitalize on fashion trends.
• Gucci balances its assortment by dividing its offerings: 40% trend-oriented articles and 60% classic styles.
• Gucci is part of the group of brands spearheading sustainable fashion. It would be beneficial for the Italian brand to highlight this effort to boost its image as an eco-conscious company.
• Ecology friendliness. A new Natural Climate Solutions Portfolio is the evolution of Gucci’s commitment from total carbon neutrality to tackle climate change and champion regenerative agriculture. Gucci unveils a climate strategy aimed at protecting and restoring nature. The House is committed to protecting and regenerating critical forests, mangroves and farming landscapes around the globe. Released less than two years after the House rolled out its ground-breaking carbon-neutral plan, its science-led Natural Climate Solutions Portfolio champions supply chain transformation measures, as well as long-term eco-conscious initiatives envisaged around mitigating climate change, creating a positive economic and social impact for local communities and protecting endangered wildlife and their habitats.

Brand origin: Italia

Website: https://www.gucci.com/

Revenue: $15,599M ( 2021), $17,630M (2020)

Photo origin: Google.com