Communication Styles

Another Thai culture, customs, and etiquette that you must bear in mind is Communication Styles. Thais regularly use indirect communication, particularly when talking about important issues or delicate subjects. Thai people frequently qualify their claims with phrases like "maybe" or "some individuals." You will frequently hear the Thai proverb mai bpen rai, which roughly translates as "no concerns" or "no difficulty," from Thai people.

Strong negative emotions are rarely displayed by Thais; wrath outbursts, temper tantrums, and public tears are uncommon. A Thai would constantly attempt to think about others before themselves since it is a fundamental component of their concept that showing unpleasant feelings makes people uncomfortable, which is why it is linked with "losing one's face."

This connects to a notion in Thailand known as the "middle road," which has Buddhist roots. It alludes to the idea that nothing should be said in a way that is "too negative" or "too positive." This is frequently interpreted by foreign businesses to suggest that Thai people don't get angry, take offense, or take things too seriously. If you wish to connect with the Thai audience, be careful not to mistake them for being fully carefree individuals (since on the inside, they frequently aren't), and be aware of your communication methods.