Festivals and Celebrations

Thailand is well known for its festivals and festivities, which are significantly influenced by traditional and cultural Thai values. Although many of them are based on regional customs and folklore, most Thai holidays are related to Buddhist and Brahman beliefs. Many have occurred during the course of a year for millennia.

Songkran is the biggest festival in Thailand and among the Thai culture, customs, and etiquette. This country-wide, gigantic water fight is a big part of the Thai New Year celebration! The custom has its start in the 13th century, when people would perform religious rites like sprinkling water on Buddha images to represent wiping away the negative deeds of the previous year and beginning over. Today, water is thrown at people in large buckets, so whether you're a foreigner or a Thai, you'll be wet. Chakkri Day, Chulalongkorn Day, the queen's and the current king's birthdays, Coronation Day, the Royal Plowing Ceremony, Visakha Bucha (Buddha's Birthday), Krathong (Festival of Lights), Magha Puja, Yi Peng Festival, and many others are also well-known Thai holidays and celebrations.

So what are these festivals' relationships with your company? They really do have a significant impact on your company's marketing plan in the Thai market. To increase sales during these holidays and celebrations, you may create specific marketing efforts. Still, you can just wish people well by posting on social media or sending emails to your Thai audience.