Content Design

Sarah Richards, who was born in Guildford, Surrey, began her career as a researcher for a local television company before transitioning into copywriting. Richards now runs the Content Design Center, where he consults, coaches, and trains businesses and governments all over the world.

Between 2010 and 2014, Sarah Richards and her team at the United Kingdom's Government Digital Service accomplished the seemingly impossible: they consolidated over 400 separate government websites into a single site designed to effectively serve its users. They established a new discipline in the process: content design.

Content design is not just another name for graphic design or copywriting. Content design is concerned with what content best serves the needs of the users, whether it is written text, infographics, visuals, videos, or charts. Content Design in plain English includes numerous examples of how to create content that draws readers to a website (rather than just pushing content outwards). It is regarded as one of the best books on infographics.

The needs of the users are at the heart of content design, which means determining what your users want. It is also about analyzing data to determine when, where, and how users want to consume information. In content design, there is no room for assumptions—success or failure is determined by how well you understand your users' needs. Discover the power of creating entirely user-centered content, based not on what organizations believe their users want, but on the needs, actions, and motivating forces of your site visitors.

Author: Sarah Richards

Link to buy: https://www.amazon.com/dp/1527209180

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