Infographics
Column Five, a leading creative agency specializing in infographic design, data visualization, and social PR, was founded by Lankow, Crooks, and Ritchie. They've worked with hundreds of clients from various industries, including GE, Intuit, Microsoft, Sony, eBay, and the World Bank. Fast Company, the Atlantic, TIME, Forbes, the Wall Street Journal, and GOOD magazine have all featured their work. They frequently give talks on the subject of infographics, most recently at the Federal Reserve and the AIGA (American Institute of Graphic Arts), and they teach a course on Visualization of Information at Columbia University.
In today's fast-paced world, you must communicate your message in a concise and engaging manner that distinguishes it from the noise. Infographics and data visualization, for example, can help with this. Infographics: The Power of Visual Storytelling, with DIY functionality, will teach you how to find stories in your data and visually communicate and share them with your audience for maximum impact. The book is considered one of the best books on infographics.
By creating informative and shareable infographic content, infographics will demonstrate the vast potential of using the communication medium as a marketing tool.
- Learn how to use strong illustration to explain an object, idea, or process, capturing interest and providing instant clarity.
- Learn how to find interesting stories (buried or boring data) and turn them into visual communications that help build brands and increase sales.
Use visual content to communicate with and engage your audience, capture attention, and grow your market.
Author: Jason Lankow
Link to buy: https://www.amazon.com/Infographics-Visual-Storytelling-Jason-Lankow/dp/1118314042/
Ratings: 4.3 out of 5 stars (from 84 reviews)
Best Sellers Rank: #1,072,535 in Books
#3,919 in Communication & Media Studies
#4,508 in Marketing (Books)
