Digital Marketing Analytics: Tools And Techniques
Businesses already have access to an ever-increasing amount of precise customer data, and this influx of "big data" will only grow. There is a newfound potential for generating meaningful insights when combined with a complete history of marketing efforts, but you must have the means to do so. Digital Marketing Analytics: Tools And Techniques course will help you learn the tools and tactics used to create data-driven decisions using real-world applications from diverse industries, which you can apply in your own organization or business. This is one of the best online courses to learn business intelligence.
Customers' in-store and online transactions, customer surveys, web analytics, as well as prices and advertising, are all examples of useful data. You'll also learn how to assess significant managerial issues, formulate appropriate hypotheses, analyze data, and, most crucially, draw inferences to construct convincing narratives that lead to practical outcomes. Artificial intelligence and machine learning will be investigated as tools for improving analytical skills and decision-making.
This in-depth look at digital marketing analytics tools and approaches is essential reading for marketing influencers, digital marketing analysts, and product and brand decision makers in small and medium firms, as well as bigger organizations with global reach.
At a glance
- Institutions: UMDUSMx
- Subject: Business & Management
- Level: Introductory
- Prerequisites: None
- Language: English
- Video Transcript: English
- Associated programs: Professional Certificate in Digital Marketing
What you'll learn
- SEO and SEM - KPIs and keyword strategies
- Web Analytics - A/B Testing
- Recommendation Systems
- Machine Learning/AI applications/Big Data
- Text and Image Analysis
- Attribution/MMM
Instructors: Michael Trusov, Liye Ma
Price: $399
Website: https://www.edx.org/course/digital-marketing-analytics-tools-and-techniques
