Introduction To Connected Strategy

Introduction To Connected Strategy course will teach you how technology has allowed businesses to drastically alter how they interact with their customers. This course was created by Wharton School professors Christian Terwiesch and Nicolaj Siggelkow to help you study the impact of connected strategies and the business prospects associated with such strategies. This is one of the best online course to learn business intelligence.


You'll learn how Connected Customer Experience and Connected Delivery Modelscan be used in a variety of industries and business models by studying and analyzing both the innovation framework and value proposition. You'll also look at several sorts of connected customers/producers and connected strategy examples, as well as examine available technology that can help you develop connected partnerships.


You'll be able to identify different sorts of connected strategies and opportunities in a number of business models at the end of this course, allowing you to use best practices and achieve success in your firm.


At a glance

  • Institution: Wharton
  • Subject: Business & Management
  • Level: Intermediate
  • Prerequisites: Familiarity with basic business concepts. This is a graduate level course.
  • Language: English
  • Video Transcript: English
  • Associated programs: Professional Certificate in Strategic Management


What you'll learn

  • Identify and describe related tactics, as well as their potential and value propositions.
  • Examine customer experiences to have a better understanding of the customer journey.
  • Create effective customization tactics by leveraging positive feedback loops with customers.
  • To boost your linked approach, identify connected relationships within your company.
  • Create a connection architecture and deploy customer engagement tactics that are connected.


Instructors: Nicolaj Siggelkow, Christian Terwiesch

Price: $199

Website: https://www.edx.org/course/connected-strategy-2

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