Drive-Thru Ash Wednesday Service
Ash Wednesday, which marks the start of Lent, is customarily celebrated with a worship service that emphasizes our propensity to sin and mortality. Everyone receives a cross tattoo made from the ashes of the palms from the previous Palm Sunday, which is placed on their foreheads or hands.
One in three millennials reportedly believe church to be uninteresting. Although there have been efforts to make church more appealing to people, attendance has been declining for a while. A drive-through Ash Wednesday service is one of them.
In Wisconsin, one church began conducting drive-thru services in 2019 for folks heading to work. In just a few minutes, they may have a free coffee, a pastor's prayer, and leave with the ash mark on their skulls.
The similar concept was used by another church in Vancouver. Just as the preacher steps out and lays ash on the forehead to begin Lent, cars pull up and honk. It was regarded as a reasonable compromise since, as the minister pointed out, it is much simpler to draw people to a church on their day off than it is in the middle of the week.
