eBay

eBay is a well-known and established online marketplace for businesses in various industries. With more than 180 million active users across 30 countries, it's a platform that can benefit sales channels significantly. eBay introduced the Promoted Listings program in 2015, providing eBay store owners with additional opportunities to boost their product sales.

eBay offers sellers three distinct types of Promoted Listings campaigns with varying fees. The first of these is Promoted Listings Standard, which only charges a seller when a promoted item actually sells. These products can appear across the eBay network, including search results, product pages, and eBay's partner websites. The pricing structure for advertising rates falls between 2% and 100% of the item's total sales amount.

Another option for sellers is Promoted Listings Express, which requires a flat fee for the promotion of auction items, regardless of whether or not they sell. These listings only appear within similar products being offered by other eBay sellers. The fee structure for Express ads depends on the duration of the auction and the selected product category.

The third and final option is Promoted Listings Advanced, which offers sellers an opportunity to target buyers who are searching for specific keywords and phrases. This is achieved through a CPC (cost-per-click) model which allows sellers to create strategic ad groups and organize their listings into categories. Advanced campaign fees are based on your keyword bid, your competitor’s bids, and the number of clicks your listings receive.

In sum, by leveraging Ebay's robust advertising suite, sellers can significantly increase their products' exposure and bolster the likelihood of a successful sale. It completely deserves to be used to advertise your business.

Website: https://www.ebayads.com/