Youtube

When it comes to advertising, Youtube is a great place with nearly 2 billion monthly globally active users. The platform has tremendous capacity for helping brands attract new audiences and establish a loyal following. It can narrow in on their intended audience based on age, gender, and geographic location and so on. Moreover, Youtube video advertising is pretty affordable. A typical video ad view costs between $.106 and $.30 per view, depending on video quality, targeting, and marketing goals.

YouTube offers a variety of ad formats that businesses can use to keep their customers engaged. The first ad format is TrueView that advertisers are only charged when a user watches at least 30 seconds of the video ad, or if the video is less than 30 seconds, they have to watch the whole thing. Within TrueView, you have two options: In-Stream ads, which play before, during, or after a video and are skippable after 5 seconds; and Discovery ads, which appear on YouTube search results pages and as related videos on the right-hand sidebar. Viewers can skip Discovery ads right away. Another option for advertisements is Pre-Roll Ads. These ads can be played at the beginning, middle, or end of a video and typically last up to 20 seconds, although they usually run for around 15 seconds. Pre-Roll Ads cannot be skipped by viewers. Another non-skippable advertisement format is Bumper Ads, which cost businesses each time they are shown.

Website: https://www.youtube.com/intl/en_us/ads/