Emily Mariko
Californica Emily Mariko is a TikTok food creator with 12.3 million followers who captivates viewers with simple intuitive recipes and clean presentation neatly. As a result, it is easier for young people to grasp and mimic than having to Google a recipe or read a lengthy article. She is most known for creating the simple butter salmon that triggered Tiktok fever for a period. In less than two weeks, her video on how to create this dish had over 34 million views.
Emily Mariko's video drew attention not only for generating a fever with this appealing yet simple dish, but also for putting an ice cube in the rice before putting it in the microwave. This is supposed to help the rice cook more evenly and delightfully. Furthermore, the "That Girl" Movement encourages young girls to create TikTok films documenting their daily activities. It went viral thanks to Emily Mariko, a content creator who frequently discusses her technique of cooking healthy meals, habits, and an active lifestyle, according to Glamor.
TikTok: https://www.tiktok.com/@emilymariko