Etude House
Etude House is a popular Korean cosmetics brand that was founded in 1985. The brand is known for its colorful makeup products, with a focus on skincare and makeup that is fun and easy to use. Etude House is a popular brand not only in Korea but also around the world. The brand has a strong online presence and is available in many countries through online retailers and physical stores.
Dear Darling Water Gel Tint is a best-seller for Etude House and is known for its long-lasting color and moisturizing formula. K-POP celebs such as Blackpink's Jennie and Red Velvet's Irene have been seen wearing this lip tint on stage. The concealer cushion Big Cover Concealer Cushion is another favorite among K-POP stars for its easy-to-use applicator and high-coverage formula. It is designed to cover blemishes and dark circles, while also providing a brightening effect.
Several K-POP celebrities, including Red Velvet's Irene, Blackpink's Jennie and Lisa, Twice's Tzuyu, and IU, are known to use Etude House's makeup products. The brand's whimsical and lighthearted approach to beauty has helped it attract a dedicated following among K-POP fans and beauty enthusiasts worldwide.
Founded: 1985
Founder: Amore Pacific
Headquarters: Seoul, South Korea
Instagram: instagram.com/etudeofficial/ (1M followers)
Website: https://www.etudehouse.com/int/en/
