Etude House

Etude House ranks first in this list of the best Korean eyeliner brands. Established in 1985, Etude House is a South Korean cosmetics brand that centers its philosophy around the concept of playful and sweet beauty. The brand aims to provide fun, colorful, and reasonably priced products. Etude House is renowned for its trendy packaging and advertising campaigns that exude playfulness, making its products highly sought-after by makeup aficionados globally. When it comes to eyeliners, they have a variety of options to choose from.

The Play 101 Pencil is one of the most popular products, available in a range of shades and finishes, including matte, glitter, and shimmer. This pencil liner is easy to apply and blend and is long-lasting as well. For those who prefer a fine tip, the Oh My Line Eyeliner is a good option. It is waterproof, long-lasting, and available in black and brown shades. Etude House also offers a Fixing Tint Remover Pen that can easily remove eyeliner mistakes and smudges. It is gentle on the skin and easy to use, making it a handy tool to have in your makeup kit.

Founded: 1966
Founder: Suh Sung-whan
Headquarters: Seoul, South Korea
Website: https://www.etude.com/kr/ko/

Instagram: instagram.com/etudeofficial.global/ (1M followers)