Innisfree

Innisfree is a South Korean makeup brand that prioritizes using natural ingredients obtained from Jeju Island, a volcanic island situated off the southern coast of the country. The brand's core principle is centered around "green beauty," with a strong emphasis on creating environmentally-friendly products crafted from sustainable ingredients. One of the key factors in Innisfree's success has been its use of Jeju Island as a source of natural ingredients. The brand provides a variety of eyeliners that have gained popularity among makeup enthusiasts.

One of the brand's most popular eyeliners is the Powerproof Pen Liner, which features a fine tip that allows for precise application. This liner is waterproof and smudge-proof, making it ideal for all-day wear. It also comes in a range of shades, including black, brown, and burgundy.

The reason for Innisfree's popularity lies in its dedication to utilizing natural and environmentally-friendly components in its merchandise. Moreover, the brand provides reasonable prices, making its items available to various consumers. Innisfree's focus on enhancing natural beauty makes its eyeliners a preferred choice for numerous makeup enthusiasts.

Founded: 2000
Founder: Suh Sung-whan
Headquarters: Seoul, South Korea
Website: innisfree.com/kr/ko/Main.do

Instagram: instagram.com/innisfreeofficial/ (855K followers)