Everyday Business Storytelling

Lee Lazarus and Janine Kurnoff, Silicon Valley-bred sisters, have been assisting teams at the world's leading companies, including Facebook, Nestlé, Marriott, T-Mobile, and Medtronic, in becoming strategic visual communicators for over two decades. They are co-founders of The Presentation Company, and they are committed to assisting outstanding entrepreneurs at all levels and functions to bring clarity and significance to their ideas and influence decisions through storytelling.

Experts in visual communication and storytelling discuss Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience. Janine Kurnoff and Lee Lazarus draw on decades of experience assisting CEOs at the world's leading companies, including Facebook, Nestle, Accenture, and Marriott, in bringing clarity and significance to their business communications. Everyday Business Storytelling is an insightful exploration of how to produce captivating business narratives, whether you're creating a presentation, writing a high-stakes email, or need to influence decisions in your next meeting with an executive.

You'll learn how to choreograph your ideas, data, and insights into a genuine, persuasive story using a simple, repeatable structure. You'll also uncover creative data visualization and visual display strategies in this business book to help personalize your stories and develop an emotional connection with your audience, leading to better presenting skills and effective data storytelling.

Among the many things you'll learn from this business book are:

• The science behind why storytelling is the most effective technique to elicit emotion in an audience, as well as how to construct a corporate narrative that makes your ideas more compelling.
• The four storytelling signposts and how to find and weave in your BIG idea to captivate attention
• How to Write Professional Headlines That Guide Your Audience and Advance Your Story

Everyday Business Storytelling is an essential tool for making your messages stick in the minds of your audience and driving change. This communication book is for you if you're a busy, talented businessperson in charge of executive presentations, one-pagers, emails, or virtual meetings.

Author: Lee Lazarus and Janine Kurnoff

Link to buy: https://www.amazon.com/Everyday-Business-Storytelling-Simplify-Narrative/dp/1119704669/

Ratings: 4.6 out of 5 stars (from 175 reviews)

Best Sellers Rank: #13,449 in Books

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