facebook.com

Social media has changed how people interact with one another, how businesses conduct business, and how ad budgets are invested. As social media platforms grew in popularity in the twenty-first century, Meta (META), previously Facebook Inc., rose to the top of the heap, surpassing competitors Twitter Inc. (TWTR) and LinkedIn Corporation in terms of users and revenue. Facebook is currently one of the most visited websites on the web. The social media network that became Facebook was launched in a Harvard dormitory in 2004 by Mark Zuckerberg, Eduardo Saverin, Chris Hughes, and Dustin Moskovitz. In its first two years, it gained nine million users.

Facebook has revolutionized the world by allowing people to communicate and interact with others easily. It is known to be at the top of the social media game because its platform appeals to a diverse variety of people by integrating a variety of multimedia, such as photos, messenger, and text. It is not as restricted as LinkedIn and Twitter, which normally appeal to a particular demographic.

Due to its wide appeal, Facebook has garnered a sizable user base, which translates to ad revenue, because businesses want to spend their ad budgets on platforms with the highest viewership, and with 2.91 billion active users monthly, it's difficult to beat Facebook. Considering the platform's massive customer base, a company would be hard to overlook digital marketing. The vast majority of Facebook's eight million advertisers are small businesses.

Website: facebook.com