Google Analytics
The market for web analytics is dominated by Google Analytics. This is not being dramatic. They are said to account for around 49.58% of the market share for web analytics overall. They are the norm for the majority of eCommerce and marketing platforms.
Some sectors use Google Analytics and benefit from it. Blogs about business and technology produce resources and how-to manuals for training Google Analytics.
The Google Analytics program provides a wide range of straightforward analytics that can help any organization cut costs.
Google Analytics Cost:
- Free: $0/monthly
- Google Analytics 360: Reported to be 150,000 per year.
Users can use Google Analytics for real-time data reporting, attribution, funnel exploration, and seamless interaction with Google Ads. Thanks to the software, you can also utilize them with the mobile app for your virtual platforms.
Google Analytics Pros
- The measurements may be simple and straightforward, but they are incredibly powerful. Teams can do much with the data gathered and provided, so they control half of the industry. The application is ideal for teams working in the Google Workspace since it features automation, predictive analytics, and various reporting options.
Google Analytics Cons
- Google Analytics saves data from your website users, which can be troublesome for some businesses. This can feel especially unethical for businesses that respect their customers' privacy.
- Another issue is that their more advanced subscription, Google Analytics 360, is rumored to cost more than $100,000 annually. That is not a cost-effective solution. This is why many people utilize additional applications in addition to Google Analytics, such as Hotjar, to create heatmaps.
Website: https://analytics.google.com/
