Hotjar

Hotjar is not strictly a web analytics software, but it does provide extremely valuable metrics about your site's visitors. They are a platform for recording and measuring user behavior. Their observations can help with product development and marketing initiatives. Heatmaps and user sessions are used to collect data. One significant advantage is that there are no user seat constraints.

Hotjar Cost

• Basic: $0
• Plus: $31/annually, $39/monthly
• Business: $79/annually, $99/monthly
• Scale: Custom Plan
  

You are only allowed 35 sessions per day and 1,050 sessions per month for Basic. Additionally, you receive access to an infinite number of heatmaps, one year's worth of data storage, and practically all dashboard features save segmentation. Additionally, teams can design up to three surveys per month to gather user feedback.

Basic Plan Pros

• This plan allows you to export heatmaps in the free edition, which is unusual because most analytics tools limit data exporting. Unlimited user seats will be extremely beneficial to startups and small enterprises with larger staff.
• Your research and analytics teams will have access to valuable data derived from an unlimited number of heatmaps. Although this plan restricts some metrics, you will still have access to key behavioral data to discover what works and what doesn't on your web platform.

Basic Plan Cons

• There aren't many sophisticated features, such as unique filters and integrations, available with the Basic package. For a small team, this is still a rather effective free tool, especially if you combine it with another free tool like Google Analytics. Utilizing Hotjar in conjunction with any of your other web analytics tools can be a fantastic approach to create client profiles, as the majority of free plans do not include heatmaps from session recordings.

Website: https://www.hotjar.com/