Heineken

Heineken is the world's second-biggest beer corporation and Europe's largest. For practically the entire 150-year existence of the company, it has continuously ranked near the top. The corporation has 160 breweries in 70 countries and sells more than 8.5 million barrels of beer in the US alone.

Heineken has the rights to prominent worldwide beer brands such as Desperados, Affligem, and Tecate, in addition to its flagship brand of the same name. In addition, the firm sells a variety of popular regional and local ciders as well as speciality brews.

Heineken's tech infrastructure is one of the most underappreciated yet crucial aspects of its sustained success and future prospects. To boost productivity and efficiency, the corporation has invested billions of dollars in developing technologies that use artificial intelligence (AI) and big data.


Heineken also spends far more money on AI augmentation in other areas of their business, such as customer experience and advertising, than its competitors.


Establishment: 1864

Headquarter: Amsterdam, the Netherlands

Gross annual sales: $29 billion

Website: https://www.theheinekencompany.com/

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Photo: tenhomaisdiscosqueamigos.com
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Photo: vietnamese.alibaba.com

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