Tsingtao Brewery Group
After China Resources Snow Barrels, Tsingtao Brewery Group is China's largest beer company. The firm has a 115-year history and has expanded to market its portfolio of beer, liquor, and cider brands in more than 100 countries across the world. Tsingtao, although being smaller than China Resources Snow Barrels, is far more popular outside of China, with over 90% brand recognition in developed nations such as North America, Canada, and Europe.
The company's success can be attributed in part to the high-end image it has established. This attracts not just to China's increasing middle and upper classes, but also to customers from all over the world who want to sample the best beer the nation has to offer.
Tsingtao Brewery Group likewise invests substantially in product development to keep up with shifting customer demands. They are continually testing and releasing new tastes and variations in order to expand their customer base. The organization's approach is based on the three concepts of "high-quality, high-visibility, and high-price," according to company representatives.
Establishment: 1903; 118 years ago
Headquarters: Qingdao, Shandong, China
Gross annual sales: $4.6 billion
Website: https://www.tsingtao.com/