How To Create Highly Successful Retargeting Campaigns (2022)
A highly effective training that will walk you through the process of establishing Retargeting/Remarketing methods in order to maximize the return on your advertising investment. This course was created with the goal of being as time-efficient and practical as feasible. The course is meant to teach you how to set up effective Retargeting campaigns in order to increase your return on investment.
This course will walk you through the process of creating a retargeting strategy, as well as implementing campaigns on Google, YouTube, and Facebook in the areas of display, video, and search (And Instagram). Learners will discuss how to measure the performance of your advertising and GDPR compliance.
A retargeting campaign, when properly implemented, may be a valuable complement to your marketing efforts. Conversion rates from retargeted users might be 10x greater than cold users because potential buyers are already familiar with your brand. In this course, it is far from out of reach for marketers. Platforms like Facebook and Google have made it easier and more successful to execute these methods over time.
Retargeting remains a viable tactic despite the changes brought about by Apple's iOS 14 announcement, since Google and Facebook have created new measurement frameworks to sustain retargeting, lookalike, and similar audiences.
Who this course is for:
- Marketers who want to learn about Retargeting
- Entrepreneurs looking to adopt this strong ROI channel and drive revenue for your business
- Students looking to increase your practical marketing knowledge
Requirements:
- A basic degree of knowledge on how to set up Google Ads campaigns and navigate Google Analytics
Udemy Ratings: 4.1/5
Enroll here: https://www.udemy.com/course/how-to-create-highly-successful-retargeting-campaigns-2018/
