Measure and Optimize Social Media Marketing Campaigns offered by Meta will teach you how to improve your social media marketing efforts. Learn how to assess and comprehend the outcomes of your marketing activities. Learn how to use lift studies to evaluate advertising effectiveness and how to use split testing to improve your campaigns. Learn how to analyze advertising performance across platforms and devices, how to evaluate your campaign's ROI, and how to effectively communicate your social media marketing results to others in the company.

By the end of this course, you will be able to:

• Analyze dashboards and evaluate ROI from your social media marketing efforts
  
• Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
  
• Implement an A/B test to optimize your campaign
  
• Present and communicate the results of your campaign to a team

Measure and Optimize Social Media Marketing Campaigns is for people who want to learn how to analyze campaign marketing results, optimize campaigns, and communicate findings to their colleagues in an efficient manner. Learners do not need to have any prior marketing expertise, but they should be able to navigate the internet and be ready to participate and communicate on social media.

It helps if you have a Facebook or Instagram account, and it's excellent if you've already finished the first four courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, which will culminate in learners passing the Digital Marketing Associate Certification Exam and completing a Capstone project to obtain their Meta Social Media Marketing Professional Certificate.

This course offers:

• Flexible Schedule: Set and maintain flexible deadlines.
  
• Certificate : Earn a Certificate upon completion
  
• 100% online
  
• Beginner Level
  
• Approx. months to complete: Suggested pace of hours/week
  
• Subtitles:
  
  

Coursera Rating: 4.7/5

Enroll here:https://www.coursera.org/learn/measure-and-optimize-social-media-marketing-campaigns

As one of the Online Courses to Learn Advertising Campaigns, during this course, you will be able to build up a Facebook Ads campaign by the end of this assignment.

You will be able to create a Business Manager account and an Ad account throughout the project. We'll also be able to build a new Facebook Ads campaign and choose the appropriate objective. You'll also design Ad Sets and define its elements, such as the budget, length, audience, and placement. Finally, you will have the option of boosting an existing ad or creating a new ad, which is the final step before beginning the Facebook Ads campaign.

This project is for intermediate Social Media Managers who already know how to maintain a Facebook page, can easily deal with Facebook Business and posts, and are interested in properly managing up Facebook Ads campaigns. Learning to utilize Facebook Ads gives you control over your social media expenditure, clear insights into the efficacy of your Facebook Ads campaigns, and the ability to effortlessly reach your ideal demographic.

This course offers:

• Split-screen video
  
• No download needed
  
• 100% online
  
• Intermediate Level
  
• Approx. 1.25 hours
  
• Subtitles: English

Enroll here:https://www.coursera.org/projects/create-advertising-concept-testing-study-qualtrics

Do you want to learn how to create Meta (Facebook) advertising that are both successful and profitable? With around 2.91 billion monthly active members as of the fourth quarter of 2021, there is no better place on the planet to market a business than the world's most popular social media network.

Having your company and brand on Facebook is the most effective approach to reach millions of new targeted potential customers who are eager to learn more about you, your products, and your message. That, however, is insufficient.

To succeed on Facebook, you must first master the concepts of paid advertising, the Facebook advertising system, and a step-by-step guide on how to launch successful and profitable campaigns on Facebook and its sister platform Instagram, as well as the advanced advertising options available through the Facebook ads system. If you're new to Facebook advertising, THIS COURSE is a great place to start.

You'll learn about paid advertising principles and techniques, as well as the Facebook ads platform and Instagram's sibling platform, as well as the various preparations and steps required to successfully launch a paid advertising campaign on Facebook.

Who this course is for:

• Beginners looking to get introduced to Facebook Ads and Facebook Marketing
• Business owners / start-ups looking to attract new customers using Facebook Ads
• Marketing Managers wanting to increase return on investment (ROI) from their Ad spends
• Digital Media Buyers looking to reach the right audience and run targeted Facebook Ads
• Anyone looking to understand how Facebook Ads work and master Facebook Marketing

Requirements:

• Determination and Commitment to learning new skills
• Basic Computer Operation skills
• A marketing budget to launch your first Meta (Facebook) Campaign (Atleast $10)

Udemy Ratings: 4.7/5
Enroll here: https://www.udemy.com/course/meta-ads-course/

Google Ads Masterclass (AdWords): Run Campaigns Yourself is one of the top Online Courses to Learn Advertising Campaigns. With 1-hour Google Ads crash course, you'll be able to work smarter, not harder. So there's a high chance you're searching for a quick way to construct a Google Adwords campaign for yourself or a customer, and you need a crash course to get you started.

Give yourself a pat on the back if that's the case, since you're dead on. during this course, you are about to learn not only how to design a ROCKING Google Adwords campaign in under an hour, but also all the tips and tactics you'll need to ensure your campaign succeeds.

This course is a simple step-by-step strategy that will have your phone ringing and your inbox buzzing within 48 hours, even if you have no prior expertise. Even better, you'll learn the entire process from start to finish using high-quality, clear step-by-step video lessons.

It doesn't matter if your goal is to boost sales, extend your brand, or perhaps establish a new profession as a Google Ads specialist. This course will teach you all you need to know in order to accomplish any of these objectives.

Who this course is for:

• This course is for anyone, business, or brand that wants to use all the power of Google Ads to exponentially grow their sales
• Anyone who wants to start a new career as a Google Ads expert
• If you want to promote your products, services, or your personal brand, this course is for you!
  
• Freelancers
• Digital Marketing Professionals
• Small Business Owners

Requirements:

• No prior knowledge is required, this is a complete course that goes from basic to advance in creating ads on Google Ads
• You must be ready to learn, and apply the best strategies for Google Ads that will bring you real results!
• Internet conenction

Udemy Ratings: 4.7/5
Enroll here: https://www.udemy.com/course/google-ads-adwords-a-complete-guide-how-to-setup-ads/

Good day, and welcome to my case study class. Do you want to learn how to execute a digital marketing campaign like a pro? If that's the case, you've come to the correct place. Learn how the team and the instructor produced over $61,000 in under two weeks by following along... (with a budget of less than $3k) This is the ONLY Udemy case study course that goes behind the scenes, and you can share EVERYTHING.

With this course, entrepreneurs, digital marketers, online course owners, and service professionals can know exactly how to conduct a highly successful ad campaign. There are misunderstandings and, more often than not, "gurus" who will tell you how to do something in theory but not in practice. That is precisely what this course accomplishes. If learners had been more prepared, this campaign could have generated much over $100,000 in sales; however, the results were still really exciting.

Who this course is for:

• Beginners who have never ran an ad campaign before.
• Intermediate digital marketers looking to level up their skills.
• Anyone interested in advertising their business using Facebook, Instagram, YouTube and email marketing.
• Online course owners who are looking for strategies to boost sales and growth.

Requirements:

• Access to a computer with internet connection.

Udemy Ratings: 5.0/5
Enroll here: https://www.udemy.com/course/case-study-learn-from-our-five-figure-ad-campaign/

Do you want to start running Google Ads but are afraid of making the incorrect decisions? Have you had a negative Google Ads experience and aren't sure what went wrong? Are you a marketer who wants to better your abilities? This is your class.

As a digital marketing expert with over five years of Google Ads experience, it is widely known that even inexperienced marketers have made similar errors. The problem is that Google Ads suggests several settings that are a bad idea if you want to retain a tight grip on your campaigns. Unfortunately, if you are unaware of their existence, you will only be able to avoid them through luck.

You will be able to examine your campaigns settings for any faults on your own after taking this class, and you will be able to optimize all of your KPIs.

Who this course is for:

• People who are interested to learn everything there is to learn on the most powerful advertising platform
• Small business owners who want to increase their sales and lead generation on their website
• Marketing professionals who want to improve their knowledge of Google Ads plus concrete strategies to succeed
• Students who want to develop new professional skills

Requirements:

• You need a computer, tablet or smartphone with an internet connection
• Basic knowledge of Google Ads required to understand some technical terms (bids, CPC, match types, bidding strategies)
• Strong tolerance to french accent

Udemy Ratings: 4.6/5
Enroll here: https://www.udemy.com/course/google-ads-avoid-pitfalls-optimize-your-campaigns/

Are you looking to boost the effectiveness of your Facebook marketing campaigns? Are you sick of spending for interaction, or do you want to swiftly expand your fan pages with actual customers? Then you've come to the right place!

In this course, you will learn how to go from not having a Facebook Page to obtaining hundreds of real fans for only $5! You will learn how to create a post with a $0.003 CPE (Cost Per Engagement)!

Purchasing Facebook friends and likes from untrustworthy sources results in bots and phony accounts, which can cost up to ten times as much as actual fans. Don't squander your money on bots and false accounts that don't result in real fan involvement, whether you buy fans, likes, or clicks. Make the most of your reach, money, and performance by using my methods and ideas!

You don't have to pay hundreds of dollars to market your work. You'll learn how to manage successful ad campaigns for as low as $5 per day using the principles. However, these abilities aren't restricted to low expenditures; a larger budget can result in hundreds of thousands, if not millions, of likes and engagements for pennies on the dollar!

Who this course is for:

• Anyone looking to run Facebook ads
• Those looking to optimize their current Facebook campaigns

Requirements:

• Baseline understanding of digital marketing
• Awareness of social media advertising
• Desire to improve Facebook advertising campaigns
• Desire to learn more about Facebook ads

Udemy Ratings: 4.4/5
Enroll here: https://www.udemy.com/course/hack-your-facebook-ad-campaigns/

"Create A Google Search Ad Campaign From Start to Finish" is among Online Courses to Learn Advertising Campaigns. This 20+ hour course demonstrates how to put your Google AdWords knowledge into practice. It doesn't have to be complicated to use Google search ads. This course will cover the fundamentals, and you will learn, including,

• Learn how to create a Google Analytics account
  
• Learn how to create a Google Tag Manager Account
  
• Learn how to create a Google ads Account
  
• Learn how to do keyword research
  
• Learn how to add headlines and descriptions
  
• Learn how to create campaigns in Google Ads
  
• Learn how to create extensions
  
• Learn how to create and test conversions
  
• Learn how to use Google ads editor
  
• Learn how to optimise your ads so it performs its best

Through interesting videos, the instructor will show you how to establish a Google search ad campaign step by step. You will be able to develop and run your own campaign by the end of this course.

Who this course is for:

• Small to medium Business owners, Marketing Students

Requirements:

• A Website they can practice on

Udemy Ratings: 4.8/5
Enroll here: https://www.udemy.com/course/create-a-google-search-ad-campaign-from-start-to-finish/

A highly effective training that will walk you through the process of establishing Retargeting/Remarketing methods in order to maximize the return on your advertising investment. This course was created with the goal of being as time-efficient and practical as feasible. The course is meant to teach you how to set up effective Retargeting campaigns in order to increase your return on investment.

This course will walk you through the process of creating a retargeting strategy, as well as implementing campaigns on Google, YouTube, and Facebook in the areas of display, video, and search (And Instagram). Learners will discuss how to measure the performance of your advertising and GDPR compliance.

A retargeting campaign, when properly implemented, may be a valuable complement to your marketing efforts. Conversion rates from retargeted users might be 10x greater than cold users because potential buyers are already familiar with your brand. In this course, it is far from out of reach for marketers. Platforms like Facebook and Google have made it easier and more successful to execute these methods over time.

Retargeting remains a viable tactic despite the changes brought about by Apple's iOS 14 announcement, since Google and Facebook have created new measurement frameworks to sustain retargeting, lookalike, and similar audiences.

Who this course is for:

• Marketers who want to learn about Retargeting
• Entrepreneurs looking to adopt this strong ROI channel and drive revenue for your business
• Students looking to increase your practical marketing knowledge

Requirements:

• A basic degree of knowledge on how to set up Google Ads campaigns and navigate Google Analytics

Udemy Ratings: 4.1/5
Enroll here: https://www.udemy.com/course/how-to-create-highly-successful-retargeting-campaigns-2018/