Measure and Optimize Social Media Marketing Campaigns by Meta

Measure and Optimize Social Media Marketing Campaigns offered by Meta will teach you how to improve your social media marketing efforts. Learn how to assess and comprehend the outcomes of your marketing activities. Learn how to use lift studies to evaluate advertising effectiveness and how to use split testing to improve your campaigns. Learn how to analyze advertising performance across platforms and devices, how to evaluate your campaign's ROI, and how to effectively communicate your social media marketing results to others in the company.

By the end of this course, you will be able to:

• Analyze dashboards and evaluate ROI from your social media marketing efforts
  
• Understand different techniques used to optimize marketing campaigns, such as attribution and marketing mix models
  
• Implement an A/B test to optimize your campaign
  
• Present and communicate the results of your campaign to a team

Measure and Optimize Social Media Marketing Campaigns is for people who want to learn how to analyze campaign marketing results, optimize campaigns, and communicate findings to their colleagues in an efficient manner. Learners do not need to have any prior marketing expertise, but they should be able to navigate the internet and be ready to participate and communicate on social media.

It helps if you have a Facebook or Instagram account, and it's excellent if you've already finished the first four courses in this program. This course will be followed by the Meta Social Media Marketing Capstone course, which will culminate in learners passing the Digital Marketing Associate Certification Exam and completing a Capstone project to obtain their Meta Social Media Marketing Professional Certificate.

This course offers:

• Flexible Schedule: Set and maintain flexible deadlines.
  
• Certificate : Earn a Certificate upon completion
  
• 100% online
  
• Beginner Level
  
• Approx. months to complete: Suggested pace of hours/week
  
• Subtitles:
  
  

Coursera Rating: 4.7/5

Enroll here:https://www.coursera.org/learn/measure-and-optimize-social-media-marketing-campaigns